Pringles and Miller Lite Unite for a Unique Summer Snack Experience with New Flavors
As the grilling season approaches, Pringles® is taking a bold step by teaming up with Miller Lite to unveil a thrilling new line of limited-edition crisps that promise to elevate your summer snacking experience. This innovative collaboration brings together two beloved icons from different culinary realms: Pringles, known for its irresistible crisps, and Miller Lite, renowned for its refreshing beer. With their combined expertise, these brands aim to create snacks that resonate deeply with fans and bring the essence of the backyard cookout into a convenient, shareable package.
The new flavors celebrate quintessential summer delights, featuring a unique twist that captures the spirit of cookouts without requiring a grill. Pringles x Miller Lite has introduced two distinct flavors: the Beer Can Chicken and the Grilled Beer Brat, both designed to evoke the savory sensations associated with outdoor barbecues.
1. Pringles® x Miller Lite Beer Can Chicken: This flavor combines the savory essence of roasted chicken with bold notes of garlic and onion, perfectly blended with the authentic taste of Miller Lite's Original Light Beer. The result is a crisp that delivers a satisfying crunch alongside a flavor that transports snackers to a summer evening spent grilling with friends.
2. Pringles® x Miller Lite Grilled Beer Brat: This crisp tantalizes the taste buds by encapsulating the joy of a smoked brat. With hints of black pepper, caramelized onions, and rich spices, it’s an homage to one of summer's most beloved grilling favorites, all enhanced by the unmistakable hoppy aroma of Miller Lite's Original Light Beer.
Mauricio Jenkins, the Head of Marketing for Pringles in the US, expressed his excitement, saying, "At Pringles, we thrive on surprising our fans with new flavors that satisfy cravings, regardless of the occasion. Our collaboration with Miller Lite perfectly aligns with this mission, as these crisps beautifully blend the essence of summer into one delicious bite."
This partnership is about more than just taste; it’s about creating memorable experiences. Ann Legan, Vice President of Marketing for the Miller Family of Brands, added, "Summer is all about enjoying good food and good company. With our fans already incorporating Miller Lite flavors into their grilling recipes, it felt natural to bring those beloved tastes into a convenient snacking format. We believe our fans will enjoy these unique crisps at their summer barbecues."
The Pringles x Miller Lite collection will be available nationwide starting in May, just in time for the summer festivities. These limited-edition flavors will be offered while supplies last, prompting snack enthusiasts to get their hands on them quickly. Customers curious about where to find these innovative flavors can visit Pringles.com to locate a retailer nearby. Also, fans are encouraged to follow @Pringles on their favorite social media platforms for the latest updates, promotional activities, and potential contests.
In addition to food innovation, it’s important to recognize the long-standing legacies of both companies. Kellanova, the parent company of Pringles, has built a portfolio of iconic brands, including Cheez-It®, Pop-Tarts®, and many others, evolving their products to meet consumer needs and preferences over the years. Their commitment to creating better days through accessible and enjoyable food reflects their broader mission to promote sustainability and community well-being.
Similarly, Miller Lite, a staple brand under Molson Coors Beverage Company, emphasizes connection through its offerings. Being in the beverage industry for over 200 years, they’ve mastered the craft of brewing drinks that bring people together through all of life’s moments. As they expand their product line to include innovative flavors and beverages, they continue to be an essential part of summer celebrations and gatherings.
The combination of Pringles’ exciting new crisp flavors and Miller Lite’s iconic beer essence offers a fresh take on summer snacking. Whether you’re preparing for a backyard barbeque or simply enjoying an afternoon in the sun, these unique flavors promise to deliver an unforgettable taste experience. Grab a can this season, kick back, and get ready to savor the taste of summer with every satisfying crunch!
The new flavors celebrate quintessential summer delights, featuring a unique twist that captures the spirit of cookouts without requiring a grill. Pringles x Miller Lite has introduced two distinct flavors: the Beer Can Chicken and the Grilled Beer Brat, both designed to evoke the savory sensations associated with outdoor barbecues.
1. Pringles® x Miller Lite Beer Can Chicken: This flavor combines the savory essence of roasted chicken with bold notes of garlic and onion, perfectly blended with the authentic taste of Miller Lite's Original Light Beer. The result is a crisp that delivers a satisfying crunch alongside a flavor that transports snackers to a summer evening spent grilling with friends.
2. Pringles® x Miller Lite Grilled Beer Brat: This crisp tantalizes the taste buds by encapsulating the joy of a smoked brat. With hints of black pepper, caramelized onions, and rich spices, it’s an homage to one of summer's most beloved grilling favorites, all enhanced by the unmistakable hoppy aroma of Miller Lite's Original Light Beer.
Mauricio Jenkins, the Head of Marketing for Pringles in the US, expressed his excitement, saying, "At Pringles, we thrive on surprising our fans with new flavors that satisfy cravings, regardless of the occasion. Our collaboration with Miller Lite perfectly aligns with this mission, as these crisps beautifully blend the essence of summer into one delicious bite."
This partnership is about more than just taste; it’s about creating memorable experiences. Ann Legan, Vice President of Marketing for the Miller Family of Brands, added, "Summer is all about enjoying good food and good company. With our fans already incorporating Miller Lite flavors into their grilling recipes, it felt natural to bring those beloved tastes into a convenient snacking format. We believe our fans will enjoy these unique crisps at their summer barbecues."
The Pringles x Miller Lite collection will be available nationwide starting in May, just in time for the summer festivities. These limited-edition flavors will be offered while supplies last, prompting snack enthusiasts to get their hands on them quickly. Customers curious about where to find these innovative flavors can visit Pringles.com to locate a retailer nearby. Also, fans are encouraged to follow @Pringles on their favorite social media platforms for the latest updates, promotional activities, and potential contests.
In addition to food innovation, it’s important to recognize the long-standing legacies of both companies. Kellanova, the parent company of Pringles, has built a portfolio of iconic brands, including Cheez-It®, Pop-Tarts®, and many others, evolving their products to meet consumer needs and preferences over the years. Their commitment to creating better days through accessible and enjoyable food reflects their broader mission to promote sustainability and community well-being.
Similarly, Miller Lite, a staple brand under Molson Coors Beverage Company, emphasizes connection through its offerings. Being in the beverage industry for over 200 years, they’ve mastered the craft of brewing drinks that bring people together through all of life’s moments. As they expand their product line to include innovative flavors and beverages, they continue to be an essential part of summer celebrations and gatherings.
The combination of Pringles’ exciting new crisp flavors and Miller Lite’s iconic beer essence offers a fresh take on summer snacking. Whether you’re preparing for a backyard barbeque or simply enjoying an afternoon in the sun, these unique flavors promise to deliver an unforgettable taste experience. Grab a can this season, kick back, and get ready to savor the taste of summer with every satisfying crunch!
Topics Consumer Products & Retail）
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