#Japan #Shibuya #Perelog #Museum Support #QR Check-in

Introduction to Perelog

A new initiative, the Perelog platform, strives to enhance the connection between museums and their audiences through digital engagement. Developed by Tsunagle Co., Ltd., this innovative museum support platform is set to launch an iOS and Android app ready to boost visitor interactions with museums nationwide. Recently, Perelog began recruiting participating museums to display special QR posters within their facilities, contributing to the upcoming beta release of the app.

The Role of Museums

The target facilities for this initiative include a wide array of institutions like zoos, aquariums, botanical gardens, museums, art galleries, and science centers. Participating museums will receive complimentary support, including dedicated pages on the platform and free QR posters for displaying on-site. Furthermore, museums that wish to go beyond just displaying the QR posters can also opt for optional press coverage to further promote their missions and exhibitions.

Since its announcement on July 31, 2026, Perelog has sought to establish more defined partnerships with museums ahead of the app's release. This effort is part of a broader strategy to enable facilities to leverage digital technology for both enhanced visitor experiences and operational support.

The Background Behind the Initiative

Engaging with animals at zoos, discovering historical artifacts at museums, or enjoying art in galleries are experiences that attract millions. Behind each of these experiences lies a dedicated effort for care, research, collection, preservation, and education, aimed at enhancing public enjoyment and appreciation.

However, according to a survey by the Japan Museum Association, a significant number of museums (77.4%) reported financial difficulties, and many (73.2%) indicated staff shortages. Furthermore, over 60% stated inadequate public relations efforts. In this challenging climate, Perelog aims to offer a cost-effective and easy-to-implement solution. With a focus on facilitating visitor engagement without requiring heavy investment in infrastructure or technology, the platform seeks to create a new stream of communication between visitors and museums that fosters repeated visits and builds lasting support for cultural institutions.

How QR Check-In Works

The upcoming QR check-in feature promises to transform the visitor experience. Users will scan a QR code displayed within the museum, allowing them to check in and record their visit as a museum stamp in the app. This feature is designed to be free of charge, adding value for users who wish to track their experiences. Each stamp will serve as a unique record, encouraging users to revisit their favorite museums and discover new ones.

The platform's design aims to make the museum visit more interactive. Beyond merely recording visits, it will help users reflect on their experiences and encourage ongoing engagement with museums.

Step-by-Step Visitor Experience:

1. Discovering Museums: Users can explore articles and museum pages to find places they want to visit.
2. Physical Visit: After deciding on a museum, users visit the location.
3. Checking In: They will scan the displayed QR code using the app.
4. Recording Visits: Their check-in is logged, providing them with a virtual museum stamp.
5. Reflecting on Visits: Users can view their visitation history and stamps, revisit their experiences, and plan new visits.

Further, after the app launches, Perelog plans to share aggregated data about visitor engagement with participating museums, allowing them to understand their reach and impact better.

How Museums Can Participate

Key Requirements for Participation:

• - Target Institutions: The program is open to zoological gardens, aquariums, botanical gardens, museums, art galleries, and science institutions.
• - Collaboration Details: Each institution will need to confirm their information and display the QR posters.
• - Participation Options: Institutions can either list their information and display posters or combine this with a press feature to promote the location.

Free Offerings:

• - Listing on the website
• - QR codes and posters for display
• - Initial press article upon request
• - Basic analysis of Google Map ratings

Cost Structure:

• - The Lite plan offers no initial or listing fees, and no automatic upgrades to paid plans will occur.

Application Period:

• - Registrations are open continuously, encouraging institutions to start the process as soon as possible.

Summary of the Process:

1. Inquiries and Requests: Institutions can easily apply through the dedicated form, requiring minimal information.
2. Information Confirmation: Post-application, the team will reach out to gather details and confirm participation preferences.
3. Information Posting: Once confirmed, the institution's details will be published on the Perelog platform.
4. Press and Image Approval: For those seeking press articles, the content will be shared before publication.
5. Provide Posters and Support Use: Following the app's launch, customized QR posters will be made available for display at the institution.
6. Data Sharing: Feedback and engagement metrics will be shared post-launch.

Future Features

The redesign of Perelog's facility support page reflects a commitment to helping institutions, offering a Lite plan that features essential benefits for free. For those looking for a more enhanced experience, options for ongoing communication and visitor engagement are available under the Pro plan, alongside custom solutions addressing specific needs of the museums.

Conclusion

According to Tsunagle's CEO, Makoto Yamamoto, the initiative aims to provide museums with an opportunity to highlight their unique offerings without overwhelming their operational capacities. Supporting facilities through collaboration and sharing innovative information pathways will create enjoyable experiences for visitors while empowering institutions to maintain their relevancy in today's digital world. As this project progresses, Perelog envisions transforming how museums interact with their audiences, paving the way for renewed cultural appreciation and support.