#Japan #Tokyo #AR Technology #APAMAN #Bear-kun

APAMAN Inc. Unveils 30th Bear-kun AR Photo Contest

APAMAN Inc., a leading player in Japan’s rental housing brokerage with the largest number of stores and contracts, is all set to host the 30th Bear-kun AR Photo Contest starting January 27, 2026. This participatory event utilizes the company's official mascot, Bear-kun, to engage the public in a unique way by exploring seasonal cultural themes.

Embracing Japanese Traditions Through AR

The theme for this year's contest revolves around “Setsubun,” a traditional Japanese festival celebrated with customs such as throwing beans to ward off evil spirits. The contest encourages participants to incorporate augmented reality (AR) into their photography, sharing their creative expression through social media. This initiative aims to recreate the intimate cultural aspects of Setsubun and foster a sense of community through fun, visual storytelling.

Photos That Capture Cultural Moments

Participants are invited to capture images that blend the essence of Setsubun with Bear-kun in playful, engaging scenarios. For instance, one can photograph Bear-kun playfully holding a set of Ehomaki (a traditional sushi roll consumed during Setsubun) next to a beautifully arranged plate. Such images aim to highlight both the charm of Japanese cuisine and the friendly, relatable figure of Bear-kun.

Alternatively, compositions featuring AR Bear-kun in roles synonymous with Setsubun, like embodying a mischievous demon amid festive bean-throwing scenes, will further enrich participants' photographic narratives. The event emphasizes that anyone can partake without the need for special equipment or elaborate setups, making it accessible for all.

Contest Guidelines and Prizes

Entrants should capture their moments with AR Bear-kun and share them on their social media platforms, using the hashtag #Bear-kunARExperience. The contest period runs from January 27, 2026, to February 4, 2026.

Application Steps:
1. Scan the QR code to access the official AR Bear-kun via mobile web (no app required).
2. Document your enjoyable Setsubun moments with Bear-kun.
3. Post your photos on Instagram or X (formerly Twitter) with the designated hashtag, ensuring your account is set to public.

The judging will be based on several criteria: alignment with the theme, originality, composition, color, storytelling, and the overall expression of joy and safety in the submitted content.

Selected winners will receive exciting prizes, including the coveted “Bear-kun Thank You Award” for three eligible submissions. One exceptional entry will receive a special Bear-kun Valentine's chocolate set, while two others will earn a Starbucks eGift voucher worth 500 yen.

Winners will be announced via direct messages on their social media accounts by February 5, 2026, with winning entries showcased on the Bear-kun special site shortly after.

AR Engagement in Community Events

In conjunction with the contest, APAMAN Inc. will join the Setsubun event in Hanyu City on February 1, 2026, inviting attendees to enjoy real-time fun with AR Bear-kun. Together with their mascot, they’ll participate in a lively bean-throwing ceremony, blending real-world festivities with the immersive AR experience, fulfilling their commitment to enhance community engagement.

Looking Ahead: A Smile in Every Home

APAMAN Inc. successfully leverages Bear-kun as a tool for social interaction and creative outreach in the community. By fostering participation through AR technology, they aim to not only enrich the housing search experience but to underscore the importance of joyful living and the shared beauty of seasonal festivities.

Explore the Bear-kun special site and connect through APAMAN’s social media profiles to dive into this fascinating blend of tradition and modern technology. As the contest approaches, we look forward to seeing how Bear-kun can become a cherished part of everyone's Setsubun celebrations!