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Harris Teeter Launches the Happier, Healthier Initiative

Harris Teeter, a well-established grocery chain and subsidiary of The Kroger Co., has recently introduced a new initiative, titled 'Happier, Healthier with Harris Teeter'. This ambitious program seeks to provide extensive support for customers committed to improving their health and wellness. The initiative will extend throughout the store, integrating various aspects of nutrition and health into the shopping experience.

Comprehensive Approach to Wellness

From the pharmacy sections to the fresh produce aisles, Happier, Healthier with Harris Teeter encompasses a wide range of offerings aimed at simplifying wellness journeys for customers. Danna Robinson, the director of corporate affairs and customer relations for Harris Teeter, emphasized the goal of the initiative, stating that it is designed to give customers the tools they need to make informed nutritional choices, helping them take significant steps towards healthier eating habits.

New Product Lines

Kicking off this initiative is the launch of the Simple Truth™ Protein line, which includes a variety of nutritious and convenient protein-rich products. These items cater to diverse meal occasions — from breakfast to snacks and easy-to-prepare meals. Key products include:

• - Simple Truth™ Protein Cheddar Mozzarella Cheese Egg Bites
• - Simple Truth™ Protein Hazelnut-Filled Protein Pancakes
• - Simple Truth™ Protein Roasted Red Pepper and Lentil Soup
• - Simple Truth™ Protein Brownie Mix
• - Simple Truth™ Protein Grassfed Whey Protein Powder

These trendy options are not only nutritious but also free from artificial ingredients, providing customers with peace of mind regarding what they consume.

Digital Tools and Nutrition Coaching

Harris Teeter is enhancing customer experience with digital innovations. The introduction of features such as smart product attribute tagging and the FoodHealth Score offers customers valuable insights into product nutrition profiles. This tagging system identifies products that are high in protein, low in added sugars, and adheres to non-GMO and gluten-free standards. Moreover, every Vic Card household will receive a complimentary 30-minute virtual nutrition consultation with a registered dietitian. This service aims to equip customers with knowledge about meal planning and healthy eating practices. Although services are unavailable in South Carolina, interested customers can easily schedule these sessions through the Harris Teeter website.

Commitment to Customer Health

The Happier, Healthier with Harris Teeter initiative stands as a testament to Harris Teeter's commitment to enhancing the lives of its customers. The combination of new product offerings, digital tools, and dedicated nutrition coaching is aimed at making the process of healthy living more accessible than ever. Customers are encouraged to engage with these services to jumpstart their wellness goals as they venture into 2026.

In addition to fundraising efforts and meal packing initiatives for families in need, Harris Teeter continues to establish itself as a responsible corporate citizen by addressing nutrition and health issues among the communities it serves. The grocery chain's new initiative is primed to inspire customers to take charge of their health in a supportive and informative shopping environment.

For more details about the Harris Teeter initiative or to learn about the various products available, visit their official website or stay connected via their social media platforms. Harris Teeter's longstanding tradition of enriching lives through convenient and nutritious food choices continues forward with this new comprehensive health initiative.