Pokémon Happy Holidays Event Celebrates Launch of M Dimension Rush with Stars

A Festive Celebration of Pokémon

On December 10, 2025, the Pokémon Company hosted the "Pokémon Happy Holidays: M Dimension Rush Launch Event" in Yokohama's historic Red Brick Warehouse at Christmas Village. This special event marked the release of the new paid DLC content for Pokémon LEGENDS Z-A, titled M Dimension Rush. The atmosphere was festive, filled with anticipation and joy as fans gathered to celebrate the beloved Pokémon franchise.

Guest Appearances and Festive Activities

The day was graced by special guests: Kanata Hongo, Kanako Momota, and the Elf duo Arakawa and Haru. Each one donned white outfits inspired by Pokémon, setting a whimsical tone for the event. They shared heartwarming Christmas memories and Pokémon-related stories during a special lighting ceremony for the Christmas tree. Adding an extra layer of excitement, Pikachu appeared dressed as Santa, delighting attendees as they joined in a cheerful countdown to illuminate the tree.

As the guests counted down together, the charming sounds of Christmas music accompanied the illumination, unveiling a breathtaking display that captured the magic of the season. Hongo took a moment to capture the scene with a photo alongside Pikachu, while Momota expressed her joy in seeing the tree glowing bright. Arakawa shared her elated feelings, saying, "This is a once-in-a-lifetime opportunity to be part of a Christmas lighting ceremony in Yokohama! I feel like I’ve conquered the world of entertainment today!"

Immersive Pokémon Experience

Throughout the event space, various Pokémon-themed decorations added to the festive spirit. Momota exclaimed, "The Mega Gift Box Hut is full of Pokémon, creating a happy atmosphere! I want to find my favorite, Vulpix!" The Elf duo also commented on the charm of the Pokémon photo panels and how the event space catered to fans of all ages. They remarked on how nostalgic it felt, with Arakawa expressing her happiness about the event's ability to transcend generations, while Hongo shared excitement over the detailed decorations representing the Pokémon universe.

Reflecting on personal Christmas memories, Hongo recalled the joy of receiving a Pokémon game as a child, which sparked his lifelong love for the franchise. Momota mentioned her annual tradition of exchanging gifts with friends during Christmas celebrations, while Arakawa and Haru shared light-hearted memories of their past holiday experiences, bringing laughter and cheer to the audience.

Competition and Engagement

Later in the event, the guests participated in a live competition through the "Z-A Battle Club," reliving the thrill of battling. Excitement filled the air as the guests expressed their competitive spirits. Hongo had previously stated, "I’m here to win!" The atmosphere buzzed with energy as the battles unfolded. Towards the end, Hongo and Haru emerged as co-champions, having captivated both the audience and each other with their passion for Pokémon battles.

Closing Thoughts and Future Plans

Reflecting good spirits, Hongo reaffirmed his appreciation for Pokémon and expressed happiness at having participated in the event. Momota noted that such remarkable events allow people to enjoy the holiday season with loved ones, emphasizing the essence of togetherness. Arakawa shared that her attendance created cherished memories in her life and dedicated her joy to Pokémon for lighting up her personal journey.

As the event drew to a close, all guests shared their future holiday plans. Hongo highlighted his intent to delve deeper into the new content of M Dimension Rush, while others divulged their unique Christmas festivities. Merriment continued, resonating with the enchantment of Pokémon, ensuring attendees left with full hearts, looking forward to the joyous holiday season ahead.

Event Overview

- Duration: December 11 - December 25, 2025 (15 days in total)
- Location: Yokohama Red Brick Warehouse, Red Brick Park (1-1 Shinko, Naka Ward, Yokohama)
- Hours: 11:00 AM - 10:00 PM
- Entry Fee: Free
- Organizer: Yokohama Red Brick Warehouse, Pokémon Company Management.