#Japan #Tokyo #Shopify #Codebuy #Darich

Codebuy's Major Evolution: Enhancing the E-commerce Experience

In the fast-evolving world of online shopping, convenience and user-centric features are paramount. Enter Codebuy, a revolutionary Shopify app developed by Korekara Inc., which has recently received an extensive update aimed at enhancing the shopping experience. With over 20,000 successful e-commerce site interventions under its belt, Korekara is committed to transforming how we shop online.

The Need for Innovative Solutions in E-commerce

Imagine flipping through a stylish Lookbook on social media, dreaming about the outfit you see, only to land on an e-commerce site and face a barrage of choices: "Which jacket did the model wear?" or, "Which top would go well with this skirt?" This exhausting search process can lead to frustration and cart abandonment—one of the biggest challenges for e-commerce platforms today. While there are apps that showcase coordinated outfits, there hasn’t been one that allows shoppers to quickly purchase just the items they want from those outfits.

Recognizing this gap, Codebuy was developed. This innovative application introduces a new way for users to shop by grouping outfits together, allowing customers to add their chosen looks to the cart with a single tap. In essence, Codebuy transforms spontaneous desire into actual purchases, driving up customer value and purchase rates.

A Significant Update: User-Friendly Features Built for Sales Growth

With the latest update focusing on improving usability and sales conversion, Codebuy has implemented several new features based on merchant feedback. Let's explore these enhancements:

1. Color Chips for Faster Selection

Gone are the days of scrolling through endless text descriptions of color options. The updated app now displays color variations through intuitive color chips, facilitating quicker and more informed choices for users. This streamlined purchasing process aims to reduce frustration and drive higher conversion rates.

2. Enhanced Dashboard Speed and Analytics

To support merchants, the management dashboard has undergone significant speed improvements. Merchants can now access key analytics such as top-performing outfits based on sales data, favorite registrations, and rankings for both favorite outfits and staff selections. This wealth of information will empower users to make data-driven decisions.

3. Pre-Launch Item Coordination Display

For future apparel launches, Codebuy now offers a pre-launch feature that allows users to see outfit combinations for items that aren’t yet visible in their shopping carts. This capability gives shoppers a head start on their favorite items, allowing for ease of purchase right after the official launch.

4. Favorite Coordination and Staff Profiles

To further enhance customer loyalty, users can now register their favorite outfits or staff members, fostering a deeper connection between the brand and its customers. This feature not only encourages repeat visits but also aids in the collection of valuable data for future personalized marketing strategies.

Real-World Application: The Case of Darich

One notable success story comes from Darich, a beloved apparel brand operated by YSM Co. To elevate user experiences and stimulate growth, Darich recently revamped its e-commerce site, incorporating Codebuy as a central element of its strategy. Thanks to this integration, Darich fans can now purchase outfits presented on their official website with unprecedented ease and enjoyment, enriching their brand experience and driving sales.

*As said by Mizuka Machiki, the lead developer of Codebuy, "Our goal is to revolutionize the shopping experience in apparel e-commerce. The latest update reflects the wishes expressed by merchants: 'Wouldn’t it be great if it could do this?' We will continue to develop features that empower e-commerce businesses as their close partner."

About Codebuy

Codebuy is an application that allows users to easily view products styled in curated outfits, selecting their desired items for a smooth purchasing experience. Available in the Shopify App Store, Codebuy is set to enhance e-commerce effectively–free of charge!

Company Overviews

Korekara Inc.

• - Location: Shinjuku, Tokyo, Japan
• - Industry: E-commerce and consulting, specializing in Shopify app development

YSM Co.

• - Location: Shibuya, Tokyo, Japan
• - Industry: Fashion design and retail, managing brands like Darich

By leveraging innovative tools like Codebuy, e-commerce platforms can deliver a shopping experience that not only captivates but also retains customers in an increasingly competitive market. The future of shopping is here, and Codebuy is leading the charge!