Nutrafol Forms Landmark Partnership with Major League Baseball
In an exciting development for both the world of sports and health supplements, Nutrafol has announced a groundbreaking multi-year partnership with Major League Baseball (MLB). As the first and only hair growth supplement brand to achieve NSF Certified for Sport® status, Nutrafol aims to redefine the narrative around hair health in professional sports.
A Significant Endorsement
The NSF Certified for Sport® program, known for its stringent safety and quality standards, is the sole independent certification recognized by Major League Baseball. By earning this prestigious certification, Nutrafol has positioned itself as the trusted choice for MLB players seeking safe hair growth supplements. Cindy Gustafson, Nutrafol's CEO, emphasized that this partnership aligns the brand's commitment to high-quality standards with MLB's dedication to player safety and wellness.
“Partnering with Major League Baseball is a natural fit for Nutrafol,” said Gustafson.
“We are both focused on serving our customers while meeting the highest standards in all that we offer—now made even clearer by our newly certified hair growth supplements.” This partnership will officially kick off with the 2025 Postseason and continue into the 2026 regular season, focusing on celebrating the game and promoting hair wellness.
Campaign Highlights
The partnership will introduce several fan-centric initiatives, starting with the
“Hats Off” campaign. This campaign will not only celebrate the MLB postseason but will also emphasize the importance of hair health through unique fan experiences and engaging content.
Key Components of the Campaign Include:
- - Postseason Testimonials: MLB players will act as ambassadors, sharing their own hair journeys and the effectiveness of Nutrafol's clinically tested supplements.
- - Ballpark Fan Experiences: Select stadiums will feature dedicated “Hats Off” sections designed to enhance fan engagement and create unforgettable moments during the games.
- - Custom Integrations: Nutrafol will present a digital highlight series that showcases remarkable plays and player comebacks, with brand signage prominently displayed in MLB bullpens.
- - Sweepstakes Opportunities: Starting September 29, 2025, Nutrafol will launch a sweepstakes contest, giving fans a chance to win exciting prizes, including World Series tickets and a year's supply of Nutrafol supplements.
Expanding the Vision in 2026
Looking ahead to 2026, Nutrafol and MLB will expand their collaborative efforts with a focus on
“The Long Game.” This campaign will draw parallels between the commitment of baseball fans throughout the long season and the dedication required for long-term hair health. The campaign will utilize baseball personalities, dubbed **