#Japan #Tokyo #Qoil #ONE GINZA #Kirarito Ginza

The Rebranding Journey of Kirarito Ginza to ONE GINZA

In a surprising turn of events within Tokyo’s bustling commercial landscape, Kirarito Ginza is set to transform into ONE GINZA by September 20, 2025. This transition marks a significant milestone, fueled by a comprehensive rebranding strategy spearheaded by Qoil, a subsidiary of iRidge, a leading company specializing in creative design and communication strategies.

For over a decade, Kirarito Ginza has been a favored destination, particularly among young women seeking a vibrant shopping experience in the heart of Ginza. The rebranding is aimed at offering an exclusive, high-class experience to an upscale clientele. Reflecting the new brand message, “Shaping ‘the one and only,’” ONE GINZA promises to redefine sophistication and luxury in retail.

Qoil's Role in the Transformation

Qoil has fully embraced the responsibility of developing key visuals, promotional videos, and various advertisement strategies for the new brand identity. The agency’s work aims to encapsulate the unique essence of ONE GINZA while alluring potential visitors through engaging media.

Key Visuals Development

The key visual for ONE GINZA is characterized by a rich red palette, evoking a sense of luxury and depth. An exquisitely crafted leather armchair symbolizes the personal space that each visitor will find at ONE GINZA. This visual representation echoes the facility's promise of offering a unique and cherished experience for its guests.


Image showcasing the luxurious key visual.

Creation of Entrance Video

To enhance the visitor experience, Qoil produced an entrance video with the concept of “A Place to Encounter ‘the One and Only.’” This immersive video is designed to engage guests by simulating their journey through ONE GINZA, featuring actual staff members as they provide exceptional hospitality, creating an inviting atmosphere that entices viewers to explore further.


Scene from the entrance video depicting guest experiences.

Advertising Strategies

Aimed at reaching a broad audience, Qoil’s advertising strategy includes extensive outdoor and digital campaigns. These campaigns encompass targeted advertisements in Tokyo Metro trains and stations, along with various online promotional efforts. The strategy aims to effectively engage with the intended demographic, ensuring that the rebirth of ONE GINZA reaches its target audience effectively over approximately a month-long promotional period.


Concept image of outdoor advertisement placements.

Welcoming Roses Initiative

To celebrate the opening on September 20 and 21, Qoil has planned an exciting Welcoming Roses initiative. Visitors will receive roses, serving as both a delightful gift and a vibrant advertisement adorning the streets of Ginza. With a target of distributing 1,000 roses over two days, this initiative is designed to create a buzz, allowing visitors to become active participants in the promotional campaign just by sharing their beautiful experience.

Conclusion: Driving Creative Business Goals

As ONE GINZA gears up for its grand reveal, Qoil strives to continue developing innovative strategies that align with business objectives. Founded on the principle of lighting the flame of creativity, Qoil serves as a marketing partner, expertly navigating the complexities of communication strategies from conception through execution.

For more insight into Qoil’s projects or to learn about iRidge’s substantial impact on the tech landscape through integrated marketing solutions, visit their websites today: Qoil and iRidge.

This transformation not only signifies an important shift for Kirarito Ginza but also sets a new standard in the realm of luxurious shopping destinations across Tokyo.