Shopware Celebrates a Milestone 25th Anniversary with Shoptoberfest and Community Day 2025

Celebrating Innovation and Community

Shopware, the renowned open-source global e-commerce platform, is marking a significant milestone in its journey with the celebration of its 25th anniversary. This momentous occasion is highlighted by two major community events: Shoptoberfest in New York City and the Shopware Community Day (SCD) in Cologne, Germany. These gatherings, which took place on September 16, 2025, focus on fostering connections among Shopware's growing community of merchants and partners.

"The opportunity to bring together our merchants and partners is invaluable," said Jason Nyhus, President and General Manager of Shopware US. He emphasized that the day is dedicated to acknowledging the community that makes it possible for Shopware to provide comprehensive support to merchants. The events aim to create a novel experience that will leave a lasting impact on attendees.

Both Shoptoberfest and SCD attracted over 1,800 guests globally, featuring keynote speeches, enlightening panel discussions, and personal reflections from various merchants along with Shopware’s founders, Stefan and Sebastian Hamann. This year, the focus was not only on celebrating the past but also on making strides toward the future of e-commerce.

A Glimpse into Future of E-commerce

During the events, Ryan Prichard, Vice President of SMB and Financial Services at PayPal, introduced the new Commerce Agent Platform. This innovative tool is part of Shopware’s strategy for integrating AI and improving the overall functionality of their services. Co-CEO Sebastian Hamann reiterated the platform's commitment to maintaining an open architecture, ensuring that merchants have the autonomy to manage their systems without hindrance. "Our goal is to keep merchants at the center of our strategy. With Shopware, they can operate independently and adapt their processes as needed," he highlighted.

Growth in B2B Market

Shopware has witnessed substantial growth, particularly within the B2B segment. Over 60% of its merchants classify themselves as B2B sellers or engage in a mix of B2B and B2C. With this in mind, Shopware has launched new B2B Components designed to cater to the various developmental stages of merchants' businesses. These components include:

1. Advanced Product Catalogues: This feature empowers merchants to design customized product catalogs and expedite the customer-specific quoting process.
2. Budget Management Tool: This tool aids merchants in managing budgets strategically, ensuring greater transparency and efficiency by allowing for precise allocation to teams.
3. Individual Pricing Feature: By integrating customer-specific pricing into the shopping platform, this feature not only saves resources but also fosters trust and encourages repeat business through enhanced brand loyalty.

Looking Ahead

The 25th anniversary of Shopware is not just about a celebration; it marks a decisive phase in the platform's ongoing story. By continuously evolving and adapting to the evolving e-commerce landscape, Shopware remains committed to building an ecosystem that supports merchants comprehensively. In a rapidly changing digital marketplace, such dedication to innovation and community building ensures that Shopware stays at the forefront of the e-commerce industry.

For more insights about the Shopware community, the technological developments introduced, and future capabilities, visit www.shopware.com.