Consumers Reveal Key Factors in Grocery Shopping Decisions Based on Recent Survey

Understanding Grocery Shopping Trends: Insights from Fancrew's Consumer Survey

In a recent survey conducted by Fancrew, a company known for their innovative analysis of customer insights, important trends in grocery shopping habits have been revealed. Sampling 1,000 'Fancrew' members—comprising 227 men and 773 women—the study focused on how consumers make decisions when shopping at supermarkets. The results not only highlight preferences in product selection but also uncover purchasing behaviors that might surprise many.

Key Findings from the Survey

The survey results present intriguing insights into consumer priorities. Firstly, when it comes to selecting products, an overwhelming 75% of respondents indicated that they primarily consider price as a key factor. This was closely followed by taste and quality, which was noted by 71% of participants as a significant influence during their shopping experience. Interestingly, while price dominated as the most crucial factor overall—selected by 38%—taste and quality garnered a strong 34%.

A deeper look at age demographics reveals that older shoppers tend to place greater importance on taste and quality compared to their younger counterparts, indicating a potential shift in values as consumers age. Particularly, respondents aged 40 and above prioritized taste and quality, showcasing a more refined approach to grocery shopping.

Shopping Behaviors in Supermarkets

The survey also explored how shoppers prepare for their supermarket visits. About 64% of individuals reported that they usually consider a set list of items before arriving at the store, indicating that most consumers prefer a structured shopping experience. Conversely, a noteworthy 90% acknowledged that they often make impulse purchases for items they hadn’t planned to buy, once inside the store.

What serves as a catalyst for these spontaneous purchases? The data shows that a striking 62% of respondents were prompted to buy items based on discounts or promotions, underscoring the powerful effect of price reduction on consumer behavior.

Methodology of the Survey

Conducted via internet research from May 30 to June 7, 2025, this survey encompassed a total of 26 questions relating to various aspects of grocery shopping. It aimed to gather a comprehensive understanding of consumer preferences, including brand loyalty and particular product attributes.

Fancrew continues to conduct regular consumer research to enhance their insights into shopper behavior, providing valuable data that can help businesses tailor their offerings.

For those interested in the complete results of this study, they are encouraged to reach out to Fancrew directly. When referencing this survey in articles or reports, it's requested to credit Fancrew Inc. and provide a link to their website at Fancrew for further details.

About Fancrew

Established in 2004 and based in Chiyoda, Tokyo, Fancrew specializes in analyzing customer voices using patented technologies. By enhancing retail operations, product development, and employee engagement, they provide a wide range of web services across various industries. They also manage an experiential information site known as 'Fancrew' and offer marketing support through internet research.

For additional inquiries or further information regarding this survey or Fancrew's services, please contact their public relations department via email at pr@fancrew.co.jp.