Kinder Bueno Unveils Its First-Ever Big Game Commercial Featuring a New Campaign
In a groundbreaking move, Kinder Bueno has revealed a 30-second commercial that marks the brand's debut on the grand stage of the Big Game. This significant moment for Kinder, a renowned chocolate brand globally, kicks off their new campaign named 'Yes Bueno.' This initiative is all about transforming those everyday disappointments into delightful experiences with the help of its signature chocolate bar, which features a crispy wafer layered with a creamy hazelnut filling and enrobed in milk chocolate.
This 30-second spot, which will air during the live broadcast on February 8, 2026, features Hollywood actor William Fichtner. Alongside him is Paige DeSorbo, a style expert and co-host of the popular show 'Giggly Squad.' The commercial intriguingly sets the scene within a high-stakes, space-themed narrative where Fichtner adeptly transforms a disheartening situation – a 'No Bueno' moment – into a pleasing 'Yes Bueno' scenario, highlighting the unique qualities of the Kinder Bueno chocolate bar.
The essence of the 'Yes Bueno' campaign revolves around the idea that a single bite of Kinder Bueno can serve as an enticing escape from less-than-ideal situations, evoking joy and satisfaction. The commercial is not just visually engaging, filled with unexpected twists, surreal transitions, and even the playful inclusion of babies and extraterrestrials; it also aims to resonate with those who know the frustration associated with life’s unexpected challenges.
Fichtner shared his enthusiasm for this campaign, acknowledging the prevalence of 'No Bueno' situations in life, which he has often portrayed in his career. "Those moments require focus and composure, but the allure of Kinder Bueno's delicious chocolate, creamy hazelnut, and crispy wafer makes it hard to resist. That's why I had to say ‘Yes Bueno’!" he stated.
For fans eager to experience more of the 'Yes Bueno' sensation, a 45-second extended version of the ad will also be available for viewing. Beyond the commercial itself, the campaign is set to thrive across various platforms. There will be a comprehensive 360-degree marketing strategy, engaging audiences through social media, influencer partnerships, paid media initiatives, and special retail presentations, such as limited-edition flavors of Kinder Bueno, including white and dark chocolate varieties.
To further engage consumers and extend the excitement beyond the game, Kinder Bueno has launched a national Game Day Sweepstakes, offering participants chances to win numerous prizes, including a stunning grand prize of $25,000. Entry into the sweepstakes can be made by scanning QR codes found on special Kinder Bueno product packaging or in-store displays, running through to March 31, 2026.
Neal Finkler, the Vice President of Kinder Snacking, articulated the significance of the Big Game as a cultural milestone, emphasizing it as the ideal opportunity to introduce Kinder Bueno to American consumers. Finkler stressed that while Kinder Bueno has won the hearts of many globally, a significant portion of Americans have yet to savor its unique delights. The 'Yes Bueno' campaign invites everyone to discover the joy derived from the chocolate, wafer, and hazelnut combination that sets Kinder Bueno apart from other treats.
The creativity behind the 'Yes Bueno' campaign was orchestrated by Anomaly, led by director Björn Rühmann. The production team embarked on an extraordinary journey, pushing ingenuity boundaries by incorporating a real aircraft fuselage, authentic astronaut suits, and cutting-edge volumetric screen technology to produce an authentic looking control room environment, including a black hole sequence captured on camera. Rather than relying solely on post-production special effects, the creative team constructed a miniature extraterrestrial planet set using practical lighting, contributing to its cinematic nature and enhancing material authenticity in this historic Big Game debut.
Dan Shapiro, Group Creative Director at Anomaly, remarked on the intended simplicity of the 'Yes Bueno' message and how the campaign integrates humor and grandeur. He acknowledged that the inclusion of world-class partners in production and a shared sense of humor allowed for ambitious storytelling that stays true to the brand. By amplifying the significance of such a simple yet delightful product, 'Yes Bueno' not only emphasizes Kinder Bueno’s unique offerings but also sets the stage for sustained brand recognition in the future.
Fans can stay updated on the 'Yes Bueno' campaign and participate in the sweepstakes by following Kinder Bueno on social media platforms like TikTok, Instagram, Facebook, and X. This Big Game debut signals not just an introduction to America's palate but also a charming invitation to a confectionery experience that promises to bring joy to countless snack lovers across the nation.
Kinder Bueno, a chocolate marvel filled with a creamy hazelnut center encased in a crispy wafer, continues to make waves in the snack industry since its introduction in the United States. The limited-edition Kinder Bueno White Chocolate offers an exciting alternative that captures the charm of the original while incorporating real white chocolate, creamy filling, and beautifully decorated cocoa bits. Since its U.S. launch, Kinder Bueno has reached over 15 million households and consistently ranks among the top new products in the food and beverage sector. With a prevailing presence in retail, grocery, drug, and convenience stores nationwide, Kinder Bueno is set to be a vibrant part of the American snacking landscape.
This 30-second spot, which will air during the live broadcast on February 8, 2026, features Hollywood actor William Fichtner. Alongside him is Paige DeSorbo, a style expert and co-host of the popular show 'Giggly Squad.' The commercial intriguingly sets the scene within a high-stakes, space-themed narrative where Fichtner adeptly transforms a disheartening situation – a 'No Bueno' moment – into a pleasing 'Yes Bueno' scenario, highlighting the unique qualities of the Kinder Bueno chocolate bar.
The essence of the 'Yes Bueno' campaign revolves around the idea that a single bite of Kinder Bueno can serve as an enticing escape from less-than-ideal situations, evoking joy and satisfaction. The commercial is not just visually engaging, filled with unexpected twists, surreal transitions, and even the playful inclusion of babies and extraterrestrials; it also aims to resonate with those who know the frustration associated with life’s unexpected challenges.
Fichtner shared his enthusiasm for this campaign, acknowledging the prevalence of 'No Bueno' situations in life, which he has often portrayed in his career. "Those moments require focus and composure, but the allure of Kinder Bueno's delicious chocolate, creamy hazelnut, and crispy wafer makes it hard to resist. That's why I had to say ‘Yes Bueno’!" he stated.
For fans eager to experience more of the 'Yes Bueno' sensation, a 45-second extended version of the ad will also be available for viewing. Beyond the commercial itself, the campaign is set to thrive across various platforms. There will be a comprehensive 360-degree marketing strategy, engaging audiences through social media, influencer partnerships, paid media initiatives, and special retail presentations, such as limited-edition flavors of Kinder Bueno, including white and dark chocolate varieties.
To further engage consumers and extend the excitement beyond the game, Kinder Bueno has launched a national Game Day Sweepstakes, offering participants chances to win numerous prizes, including a stunning grand prize of $25,000. Entry into the sweepstakes can be made by scanning QR codes found on special Kinder Bueno product packaging or in-store displays, running through to March 31, 2026.
Neal Finkler, the Vice President of Kinder Snacking, articulated the significance of the Big Game as a cultural milestone, emphasizing it as the ideal opportunity to introduce Kinder Bueno to American consumers. Finkler stressed that while Kinder Bueno has won the hearts of many globally, a significant portion of Americans have yet to savor its unique delights. The 'Yes Bueno' campaign invites everyone to discover the joy derived from the chocolate, wafer, and hazelnut combination that sets Kinder Bueno apart from other treats.
The creativity behind the 'Yes Bueno' campaign was orchestrated by Anomaly, led by director Björn Rühmann. The production team embarked on an extraordinary journey, pushing ingenuity boundaries by incorporating a real aircraft fuselage, authentic astronaut suits, and cutting-edge volumetric screen technology to produce an authentic looking control room environment, including a black hole sequence captured on camera. Rather than relying solely on post-production special effects, the creative team constructed a miniature extraterrestrial planet set using practical lighting, contributing to its cinematic nature and enhancing material authenticity in this historic Big Game debut.
Dan Shapiro, Group Creative Director at Anomaly, remarked on the intended simplicity of the 'Yes Bueno' message and how the campaign integrates humor and grandeur. He acknowledged that the inclusion of world-class partners in production and a shared sense of humor allowed for ambitious storytelling that stays true to the brand. By amplifying the significance of such a simple yet delightful product, 'Yes Bueno' not only emphasizes Kinder Bueno’s unique offerings but also sets the stage for sustained brand recognition in the future.
Fans can stay updated on the 'Yes Bueno' campaign and participate in the sweepstakes by following Kinder Bueno on social media platforms like TikTok, Instagram, Facebook, and X. This Big Game debut signals not just an introduction to America's palate but also a charming invitation to a confectionery experience that promises to bring joy to countless snack lovers across the nation.
Kinder Bueno, a chocolate marvel filled with a creamy hazelnut center encased in a crispy wafer, continues to make waves in the snack industry since its introduction in the United States. The limited-edition Kinder Bueno White Chocolate offers an exciting alternative that captures the charm of the original while incorporating real white chocolate, creamy filling, and beautifully decorated cocoa bits. Since its U.S. launch, Kinder Bueno has reached over 15 million households and consistently ranks among the top new products in the food and beverage sector. With a prevailing presence in retail, grocery, drug, and convenience stores nationwide, Kinder Bueno is set to be a vibrant part of the American snacking landscape.
Topics Consumer Products & Retail）
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