#Canada #Toronto #Empowerment #swimwear #Knix

Celebrating Empowerment with Knix's Latest Swimwear Launch

Knix, a prominent North American brand recognized for its innovative approach to intimates, swim, and activewear, has made a splash with its new swimwear campaign titled "Out of Office." Launched on March 20, 2025, this initiative not only introduces a fresh swim collection but also places a spotlight on female empowerment, partnering with four influential female founders from different spheres.

Campaign Overview

The campaign prominently features four trailblazing entrepreneurs: Deepica Mutyala, founder of Live Tinted; Babba Rivera, founder of Ceremonia; Katie Sturino, founder of MegaBabe; and Natalie Dusome, founder of Poppy Peonies. Each of these women brings their unique stories and perspectives, embodying the campaign’s spirit of empowerment and self-expression. According to Joanna Griffiths, the Founder and President of Knix, the campaign symbolizes more than just swimwear; it's a celebration of women who confidently embrace their lives, emphasizing the need for everyone, no matter how busy, to take a moment to disconnect and rejuvenate.

Voices of Empowerment

The featured entrepreneurs echoed similar sentiments about their involvement in the campaign. Deepica Mutyala expressed that participating in the swimwear promotion has allowed her to embrace her body and culture while supporting a brand that aligns with her values. MeganBabe's Katie Sturino stated, "This was one of the most empowering sets I've been on," highlighting the experience as not just about looking good in Knix swimsuits but being part of a collaborative effort with talented women.

Natalie Dusome of Poppy Peonies remarked on the inclusivity and empowerment that Knix has always represented, noting that it was an honor to collaborate with fellow female entrepreneurs in making this campaign a success. Babba Rivera emphasized the importance of supporting women-founded brands, explaining how they understand and can cater to women's experiences better than anyone else.

The Swimwear Collection

Knix's new swim collection is designed with both comfort and functionality in mind, featuring an innovative sculpt fabric that promises a snug and supportive fit. This fabric smooths and contours to the body, making it ideal whether you're lounging poolside or enjoying a swim. Each piece, ranging in sizes from XS to 4XL and offered in colors like Black, White, Wild Cat, Espresso, and Deep Orchid, incorporates UPF 50+ protection, underscoring Knix's commitment to care and safety in fashion.

Notably, the collection includes customizable options, allowing wearers to modify looks with varying strap styles in styles like the Sculpt Ruched One-Piece. The swimwear also boasts select items equipped with built-in leakproof technology, appealing to those seeking both style and practicality.

Conclusion

The Knix Swim Collection, priced between $35 and $110 USD, can be found online at Knix.com. With a pioneering spirit, Knix continues to redefine intimates and swimwear, positioning itself at the intersection of innovation, comfort, and empowering women's self-expression. For more information on their transformative products and to join the movement, customers are encouraged to visit their website or follow them on social media. Knix is not just a brand; it's a community aiming to break down barriers and celebrate each woman's unique journey through stylish, functional, and inclusive swimwear.