Equifax Market Pulse Index Reflects Financial Progress Among Consumers, Highlighting Gen Z Trends
Equifax Market Pulse Index: A Shift in Consumer Financial Health
Equifax® (NYSE: EFX) has recently published its third quarter 2025 Market Pulse Index, revealing significant insights into the financial landscape of consumers, particularly among lower credit tiers. As the index climbed to a score of 61.6 by the end of September 2025, an incremental rise of 0.35% from the previous quarter and a 0.14% increase year-over-year, it indicates a shift in consumer financial health that warrants attention.
Overview of the Market Pulse Index
The Market Pulse Index is a robust gauge of U.S. consumer financial health. It consolidates anonymized data about credit, debt, income, and assets, along with insights from VantageScore 4.0. With a scoring system ranging from 1 to 100, it provides a comprehensive view of economic well-being. A score of 100 represents the pinnacle of financial strength. This index allows for deeper insights into diverse demographics and generational trends, particularly useful in assessing the longstanding
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