Linglong Tire Celebrates Successful Showcasing at Autopromotec 2025
Linglong Tire Celebrates Successful Showcasing at Autopromotec 2025
The Autopromotec event in Bologna, Italy, has proven to be a grand showcase for Linglong Tire, which prominently featured its three leading European brands: LINGLONG, CROSSWIND, and LEAO. With multiple new product launches, Linglong highlighted its significant presence and technological advancements in the European automotive market.
Showcasing High-Performance Innovations
Among the highlighted products was the Sport Master, a high-performance tire engineered for superior handling and grip. Tests conducted by the esteemed European automotive magazine AutoBild praised its wet braking distance of 25.8 meters and a dry braking distance of only 34.4 meters, showcasing its exemplary performance in varying weather conditions.
Linglong also introduced the upgraded Sport Master e, specifically designed to complement new energy vehicles. This innovation employs a high-elasticity rubber compound that enhances driving range by 8% while integrating LLST noise reduction technology to lessen cabin noise by 3.2 decibels, promising a quieter drive for its users.
Another notable debut was the Dura Master Van e, aimed at the commercial van sector. It employs advanced low-rolling-resistance technology and a robust high-load design to cater to the unique demands of logistics in Europe, exemplifying Linglong’s commitment to supporting the region’s commercial transport needs.
Moreover, Linglong's European factory also displayed a collective first appearance of TBR tires, designed specifically for a variety of transportation needs, including long-distance travel and urban distribution. These tires adhere to Europe’s rigorous environmental standards thanks to their low rolling resistance and high wear resistance, thereby delivering reliable options for commercial vehicles operating in the region.
A Multi-Brand Strategy for Comprehensive Coverage
Linglong Tire has developed a powerful three-brand strategy that includes LINGLONG, CROSSWIND, and LEAO. This strategy aims to cater to diverse market needs by pursuing localized research and development, production, and marketing activities across Europe.
- - LINGLONG: Known as a pioneer in providing comprehensive tire solutions, this brand focuses on fostering green innovations that minimize carbon emissions throughout the tire's lifecycle, positioning itself as a leader in sustainable practices within the industry.
- - CROSSWIND: Catering to high-performance demands, this brand specializes in all-season and winter tires, ensuring versatility to accommodate various driving scenarios.
- - LEAO: Positioned to meet the needs of younger consumers, this brand showcased flagship products that include off-road and urban SUV tires designed to perform adeptly on rugged terrains while offering comfort for city driving.
Strength in Strategic Momentum in Europe
Linglong's dedication to establishing a strong foothold in Europe continues to yield positive results, exemplified by the onset of mass production at their local factory and strategic partnerships, including collaborations with elite football clubs such as Chelsea and Real Madrid. At Autopromotec 2025, Linglong exhibited end-to-end capabilities, from product development to market implementation, showcasing its ambition to lead in innovation and industry upgrading.
Linglong Tire remains committed to responding to and exceeding global user expectations through continued advancement in technology and a focus on sustainable development throughout its operations.
Topics Consumer Products & Retail）
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