#United States #California #Chipotle #College Towns #Chipotle U

Chipotle U Rivalry Week: A Challenge for College Towns

Chipotle Mexican Grill has officially announced its exciting new initiative, Chipotle U Rivalry Week, aimed at energizing college students across the United States. This program runs from November 10 to 17, 2025, and is designed to reward the top ten college towns that successfully recruit new members to the Chipotle U Rewards program. With its ties to traditional college rivalries, the campaign offers students the chance to prove their love for Chipotle in a competitive and rewarding way.

The Mechanics of Rivalry Week

Throughout the week, college students can sign up for the Chipotle U Rewards program through the Chipotle website. Once registered, they simply need to verify their college enrollment using ID.me. The ten towns that generate the highest number of new Chipotle U Rewards members by the end of the week will earn a BUY-ONE-GET-ONE (BOGO) offer exclusively for college students in those towns.

To keep the competition lively, Chipotle will set up a microsite featuring a heatmap showcasing the most Chipotle-loving college towns. It will display up-to-date statistics on the number of sign-ups, allowing students to monitor their town's progress in real-time. Additionally, participants will be able to add their town to the leaderboard, thus expanding the competitive spirit beyond the initial contenders.

A Celebration of College Spirit

“This initiative harnesses campus spirit and translates it into tangible rewards for the students,” remarked Curt Garner, Chipotle's President and Chief Strategy and Technology Officer. The essence of the campaign lies not just in the rewards but in cultivating an atmosphere of friendly rivalry among college towns. The top competitors stand to receive a fantastic prize: free Chipotle for their dedicated students.

Moreover, as part of the Chipotle U Rewards program, all college students who enroll are granted 1,000 bonus points immediately. They will also earn 20% more points on every purchase, speeding up the journey to free meals at the beloved fast-casual dining venue. Launched earlier this year, Chipotle U is tailored specifically for college students, ensuring they receive maximum benefits from their dining experiences.

Special Terms and Conditions

It’s important to note that the BOGO offer is limited to one free menu item when a qualifying entrée of equal or greater value is purchased. Students will receive their promo codes, valid for seven days post issuance, directly in their wallets after signing up. This promotion applies only at participating locations across the U.S. and does not extend to catering, online, or delivery orders.

A New Chapter for Chipotle

With over 3,900 locations globally and a workforce of around 130,000 dedicated employees, Chipotle strives to redefine fast dining with responsibly sourced ingredients that do not compromise on taste or quality. The company is not only a leader in the fast-casual market but also emphasizes sustainable business practices, making quality food accessible to a broader audience.

With Chipotle U Rivalry Week, Chipotle continues to innovate in how it connects with the younger generation, blending culinary joy with the thrilling competitive energy synonymous with college life. Students get ready! It's time to rally your towns and show your Chipotle pride!