#Japan #Ari #Shibuya #Furunavi #i-Mobile

Transforming Furunavi: A Mobile-First Approach by ARI

In an era where mobile optimization is crucial for online platforms, ARI Advanced Technologies has taken notable steps in enhancing the user experience for Furunavi, a local tax donation site run by i-mobile. This partnership has culminated in the successful implementation of a mobile-first strategy, aimed at improving user engagement and satisfaction.

Background of Furunavi

Launched by i-mobile, Furunavi is a platform that facilitates donations to over 1,500 municipalities across Japan. With a growing competition from comparable applications, i-mobile recognized the urgent need to develop a robust mobile application to elevate the user experience. That's when they turned to ARI, appreciative of their expertise in UI/UX and flexible development capabilities.

Strategic UI/UX Development

ARI’s approach involved a careful formulation of personas and a detailed design of the customer journey. They focused on providing an application interface that was not only visually appealing but tailored to enhance the functionality of the site. Rather than solely adhering to the website’s theme colors, ARI suggested optimized colors and illustrations specifically designed for mobile use.

Features such as donation amount filtering and displaying search histories were introduced to leverage the app's capabilities, emphasizing the mobile-first perspective that was integral to the application’s design.

Utilizing Flutter technology allowed ARI to create an efficient solution that catered to both Android and iOS platforms, streamlining the development process while ensuring high adaptation across devices.

Successful Implementation and Updates

Launched in October 2024, the application experienced several updates leading to the end-of-year peak donation season. Teamwork and seamless communication between ARI and i-mobile led to rapid assessment and enhancement of the application, resulting in a stable performance and a commendable user rating of 4.5 or above.

Feedback from i-mobile

In a recent statement, an executive from i-mobile expressed their appreciation for ARI's ongoing support in enhancing user experience post-launch: “ARI has continued to aid in improving user experience after the release. The recent updates have elevated performance, and we’ve received positive feedback from our users. We look forward to working with ARI for further enhancements.”

About i-mobile

Founded in 2007, i-mobile is an IT company dedicated to contributing to “the future of humanity” through innovative internet advertising and app operation projects. Their flagship service, Furunavi, not only supports community donations but also features products like Furunavi Travel and Furunavi Catalog to cater to diverse donor needs, leveraging unique services and partnerships with municipalities to enrich the donation experience.

About ARI

ARI is recognized as a leader in digital transformation, leveraging cloud technology, data, and AI to drive societal change. As a Business Transformation Designer, ARI assists various firms in realizing their creative goals through digital shifts, cloud transitions, and data management solutions. Their signature services, cnaris (comprehensive cloud utilization support) and dataris (data and AI utilization support), exemplify their commitment to optimizing cloud technology and data-driven strategies for business success.

For further details about their collaboration and its impact, you can visit the full case study on ARI's website here.