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Beko Triumphs at iF DESIGN AWARDS 2025

In a powerful demonstration of innovation and design excellence, Beko has secured six prestigious iF DESIGN AWARDS 2025, celebrating its commitment to creating user-focused products across its renowned brands: Whirlpool, Grundig, and Indesit. The recognized entries span product design, user experience (UX), and communication, reinforcing Beko's dedication to combining functionality, sustainability, and intuitive design to enhance everyday life.

The iF DESIGN AWARD, administered by the iF International Forum Design GmbH based in Hannover, is one of the most sought-after distinctions in the design realm for over 70 years. This year, Beko's brands emerged victorious from a competitive field of over 10,000 submissions from 66 countries, showcasing exceptional creativity and innovation.

Award Winning Categories

1. Whirlpool – Three Awards

Whirlpool's W Collection garnered three awards, featuring:
- Product: W Collection Induction Hob
- Product: W Collection Oven Set
- User Experience: W Collection Oven Set

The induction hob impresses with its minimalist design and advanced functionalities, allowing users to maintain steady cooking temperatures without constant adjustments. Its CleanProtect nanotechnology also facilitates easy cleaning, reducing household cleaning product consumption significantly.

2. Grundig – Two Awards

Grundig received two accolades for its user-oriented innovations:
- Product: Elementa Hair Care Family
- User Experience: Mobile App for Heat Pumps

The Elementa Hair Care line, inspired by the four elements of nature, employs advanced technologies wrapped in an elegant design. Each product connects sustainability with functionality, reinforcing Grundig's focus on environmentally conscious solutions.

Additionally, Grundig’s heat pump controller and mobile app simplifies the management of energy consumption, making it more accessible for users aiming to adopt sustainable practices at home.

3. Indesit – One Award

Indesit was awarded for its creative communication strategy:
- Communication: Sound of Collaboration campaign

This digital marketing campaign creatively aligns with Indesit's mission to encourage household collaboration through the lens of music, exemplifying how everyday tasks can harmonize when everyone participates. Featuring a unique blend of sound and visuals, the campaign promotes equality in domestic responsibilities.

The Importance of Design Recognition

The process of winning these prestigious awards involved a rigorous evaluation by an esteemed jury consisting of 131 independent experts globally. The winning submissions were assessed based on five key criteria: Idea, Form, Function, Impact, and Differentiation. This recognition underlines the significance of creative excellence in product development, especially in an ever-evolving marketplace where user experience plays a critical role.

In celebrating these achievements, Beko not only highlights its innovative product range but also underscores the importance of sustainable practices in design. With its extensive portfolio and R&D capabilities, Beko remains committed to setting industry standards and leading with creativity and responsibility.

About Beko

Beko's influence in the global appliance market continues to expand, with a robust presence in over 55 countries and more than 50,000 employees. The brand’s commitment to innovation is reflected in its extensive network of research, development, and design centers worldwide. Beko, as part of Arçelik, has earned recognition for its sustainable practices, consistently achieving the highest scores in corporate sustainability assessments.

As Beko continues to push the boundaries of design and technology, it stands as a beacon of reliability and vision—the mantra being to respect the world while being respected globally.

For more detailed information about Beko's wide array of products and their latest innovations, visit Beko Corporate.