#USA #Portland, Oregon #Organic Produce #Grown Up Fresh #Pacific Coast Trading

Pacific Coast Trading Company Transforms into Grown Up Fresh Produce Company

Pacific Coast Trading Company, known for its reliable distribution of organic and conventional fresh produce, has made a significant shift in its brand identity, now becoming Grown Up Fresh Produce Company. This transformation, announced on February 4, 2025, signifies more than just a name change; it represents a renaissance in how the company interacts with growers and consumers alike, as it steps into a new role of sustainability advocacy in agriculture.

Founded in 2017 as an extension of the Pacific Coast Fresh Company, which was previously known as Pacific Coast Fruit Company, Pacific Coast Trading Company has established itself as a critical player in the produce supply chain. The rebranding to Grown Up Fresh is seen as a crucial milestone, aligning the company's operations and vision with a stronger commitment to sustainability and excellence. By emphasizing its new identity, the company aims to embody the principles of environmental responsibility and community well-being.

The new website for Grown Up Fresh features modern aesthetics and enhances the user experience, incorporating vibrant visuals that narrate the company's journey, core values, and partnerships with growers and customers. The redesign not only serves as a creative refresh but also aligns perfectly with its mission of promoting sustainable practices throughout the agricultural sector.

Sara Thompson, the Vice President of Grown Up Fresh Produce Company, shared her insights on the rebranding initiative, stating, "When we started as a trading company, our model was limited as we didn’t own inventory or commit to full crops. Our evolution to Grown Up Fresh reflects our understanding that to truly support our growers and meet consumer expectations, we needed to invest in their success. Now, we are not just connecting grower outputs to consumer demands; we are collaborating with them at every level of the supply chain."

With rising consumer demand for sustainability and transparency, Grown Up Fresh is adapting its business strategy by making investments in small to medium-sized growers while securing entire harvests. This proactive approach allows Grown Up Fresh to ensure reliability in its supply of fresh produce and strengthens long-term collaborations with the farms it works alongside. Active engagement with growers also empowers them to adopt more sustainable farming practices, ultimately contributing to the health of the environment.

The company is further committed to creating stable markets for fresh produce, providing year-round access to premium products while ensuring sustainable farming practices safeguard land for future generations. The leadership at Grown Up Fresh aims to reinforce the company’s position as a pioneer in the fresh produce industry, setting benchmarks for accountability and sustainability.

As Grown Up Fresh looks to the future, it is focused on expanding its grower network, launching exclusive products, and investing in sustainable practices that benefit people and the planet alike. With an eye toward innovation and responsibility, the company is set to redefine not just what it means to deliver fresh produce, but also how the industry can foster relationships grounded in sustainability and mutual benefit.

Grown Up Fresh Produce Company invites everyone to visit its new website at grownupfresh.com to learn more about their commitment to quality and sustainability—bringing freshness directly from the ground to your table.