#Japan #Tokyo #DRESSTERIOR #ICE CLEAR COTTON #SOZAOI LAB

DRESSTERIOR's Impressive Summer Success

DRESSTERIOR, the renowned fashion brand under the World Group's Explorer Tokyo, recently announced a notable achievement in the clothing line featuring its innovative ICE CLEAR COTTON material. Since its launch in 2022, the brand has successfully sold over 30,000 garments made from this unique cooling fabric, which provides comfort and style during the sweltering summer months. After selling out almost immediately, the line has been restocked to meet the overwhelming demand.

What is ICE CLEAR COTTON?

ICE CLEAR COTTON is a functional summer fabric developed in collaboration with material manufacturers by the SOZAOI LAB. Distinctive for its cooling properties, this 100% cotton material provides a refreshing touch during the hottest days, offering not just a functional benefit but also a pleasant natural sensation due to its cotton content.

Key Features of ICE CLEAR COTTON

1. Cooling Touch Functionality: Unlike typical cooling fabrics, ICE CLEAR COTTON is made entirely from cotton, ensuring a cool and comfortable feel against the skin without compromising on the luxury of natural fibers.

2. Antibacterial and Deodorizing Properties: Thanks to a unique formulation that uses a natural polymer derived from sugarcane, this fabric also boasts antibacterial and deodorizing functions. This ensures that wearers remain comfortable during intense heat and humidity while also being mindful of environmental sustainability.

The Product Line-Up

The DRESSTERIOR summer collection is diverse, featuring both simple, versatile pieces as well as eye-catching items with original logos. This year’s series quickly sold out, and thanks to a new restock, customers will have another chance to purchase their favorites.

Women’s Collection

• - ICE CLEAR COTTON Dolman T-Shirt

- Price: ¥7,920 (tax included)
- Available Colors: Blue, Black, White
- Size Range: SS, S, M
- View Online Store

• - ICE CLEAR COTTON VIERNES Logo T-Shirt

- Price: ¥7,920 (tax included)
- Available Colors: Off White, Navy, Pink Beige
- Size Range: SS, S, M
- View Online Store

Men’s Collection

• - ICE CLEAR COTTON Pocket T-Shirt

- Price: ¥7,700 (tax included)
- Available Colors: White, Black, Blue, Navy
- Size Range: S, M, L, LL
- View Online Store

• - ICE CLEAR COTTON Cat T-Shirt

- Price: ¥7,700 (tax included)
- Available Colors: White, Black, Blue, Navy
- Size Range: S, M, L, LL
- View Online Store

Where to Purchase

Customers can easily shop the full collection online through DRESSTERIOR’s official online store or visit their various nationwide physical outlets.

About DRESSTERIOR

DRESSTERIOR embodies a blend of traditional UK style and modern aesthetics, reflecting the rich cultural influences from various regions such as 1920s New York and Italy's craftsmanship. The brand curates a unique worldview by combining classic elements with contemporary designs, ensuring high-quality products made with today’s materials. DRESSTERIOR aims to deliver exclusive items that resonate with global trends while offering a nod to classic sophistication.

For more details, check out DRESSTERIOR’s website or follow them on Instagram and LINE.

Company Overview

• - Name: Explorer Tokyo Co., Ltd. (100% subsidiary of World Group)
• - CEO: Hiroyuki Kurushi
• - Headquarters: 3-5-10 Kita-Aoyama, Minato-ku, Tokyo 107-8526, and 6-8-1 Port Island Nakamachi, Chuo-ku, Kobe 650-8585
• - Corporate Website: World Group