#Japan #Tokyo #local resources #Tourism Demand #Promotion Initiative

Promoting Local Tourism Resource Content: A Seminar Overview

In alignment with the Japanese government's efforts to distribute tourism demand, the Japan Tourism Agency is excited to announce an upcoming seminar on February 13, 2024. This initiative focuses on the content creation of local tourism resources that can effectively foster tourism demand in various regions throughout Japan.

Event Details

• - Date and Time: February 13, 2024, from 13:00 to 14:00 (JST)
• - Location: Online (utilizing ZOOM for a webinar format)
• - Agenda:

- Overview of the initiative
- Key application points
- Q&A session

Interested participants are encouraged to register in advance to secure their spot. Registration can be completed via the official project website's application form. The URL for the seminar will be provided upon successful registration.

For those unable to attend, the recorded version of the seminar along with supporting materials and answers to FAQs will be made available on the official project website after the event.

Initiative Overview

This initiative aims to spread the economic effects of tourism across the entire country and effectively expand tourism consumption. The ultimate goal is to alleviate overtourism through sustainable local invitation efforts that tap into the diverse regional resources of Japan. By promoting the supply of tourism content that meets the demands of inbound tourists, the project will support local governments, Destination Marketing Organizations (DMOs), and private businesses in creating and sharing tourism content.

Furthermore, the initiative places a particular emphasis on the development of high-quality, high-value tourism content for inbound tourists. Key areas of focus include the gastronomy sector, which has the potential to generate positive economic ripple effects for local industries.

Funding Support

The initiative provides financial assistance to eligible entities, including local governments, DMOs, and private businesses, with the following support structure:
1. New Creation Type: Up to 4 million JPY, with the portion exceeding 4 million eligible for 1/2 of the cost for projects capped at 21 million JPY (minimum project cost of 6 million JPY).
2. Sector-Focused (Gastronomy): Up to 4 million JPY fixed, with amounts over that eligible for 1/2 of the cost for projects capped at 25 million JPY (minimum project cost of 6 million JPY).
3. Quality Improvement Type: Up to 8 million JPY fixed, with amounts over that eligible for 1/2 of the cost for projects capped at 42 million JPY (minimum project cost of 12 million JPY).

Application Period

This funding program will open for applications from February 27, 2024, at 13:00 until April 2, 2024, at 12:00. Timely submission of applications is crucial, as late submissions will not be accepted.

In summary, the promotion of local tourism resources through this initiative represents a significant opportunity for communities to leverage their unique strengths. By participating, stakeholders can help craft a more equitable and sustainable tourism landscape across Japan. Don't miss your chance to be a part of this transformative effort!