#Japan #Business Strategy #Okayama #Usner #Chugin Financial Group

Strengthening Regional Business Support

In a commendable initiative, Chugin Financial Group, led by President Sadanosuke Kato, is enhancing its support for regional businesses by adopting services from Usner, Inc., under the leadership of President Katsuhito Nagatake. This collaboration aims to significantly improve the utilization of data in business operations.

Objective and Background of the Adoption

Chugin's medium-term management plan, titled "Future Co-Creation Plan Stage III," emphasizes the importance of responsive approaches tailored to the customer's stage and management challenges. To achieve this, it is crucial to enhance the utilization of various data, such as company and business card information. By implementing a business card management tool, Chugin aims to boost employee productivity while leveraging Usner’s comprehensive corporate database and accumulated business card information. This unified access to information allows for a deeper understanding of client circumstances, leading to more accurate information provision.

Features of the Adopted Services

Comprehensive Corporate Database

Usner's corporate database is one of the largest in Japan, encompassing approximately 12.5 million entries, ranging from large corporations to individual entrepreneurs. This extensive database allows for more precise sales strategies based on industry and company size. Furthermore, by utilizing intent data derived from web behavior, Chugin can provide timely and accurate information that captures latent needs of potential customers.

Visualization of Business Card Exchange History

The service enables the visualization and sharing of information related to business card exchanges. This feature allows sales teams to see who has interacted with which clients and when, facilitating smoother proposals based on past engagement scenarios. The shared insights within the group foster collaboration and enhance client approach evaluations.

Through the utilization of Usner's corporate database and the centralized management of customer information, Chugin Financial Group aims to accelerate data usage sophistication. This strategic move will significantly bolster their support for regional businesses, allowing the group to effectively address diverse client needs and challenges.

About Usner, Inc.

Founded in 1990, Usner, Inc. has dedicated itself to addressing issues related to inter-company transaction data by establishing and maintaining one of Japan's largest corporate databases, known as "LBC." Leveraging proprietary techniques for high-quality and accurate data collection, along with cutting-edge insights on artificial intelligence, Usner supports the formulation of precise business strategies. They provide a range of cloud services designed to resolve customer challenges, including the management strategy platform "Plan Sonar," the corporate information and business card management app "mSonar," and the registration information download tool "Register Sonar."

For further information, you can visit the Usner, Inc. website.

Concluding Thoughts

The collaboration between Chugin Financial Group and Usner is a prime example of how data utilization can transform business operations and enhance client relationships. By harnessing the power of data, companies can engage more effectively with their customers, ultimately contributing to the growth of regional economies.