#USA #Franklin #Carl's Jr. #Cali XL #Sad Mac

Carl's Jr. Launches Cali XL Burger

In response to the changing dining habits of consumers due to inflation and shrinkflation, Carl's Jr. is taking bold steps to capture the attention of burger enthusiasts. On November 12, 2025, the fast-food chain unveiled its latest creation, the Cali XL burger, which promises double the beef and big flavors—all for an attractive price of $5.99.

The Cali XL Burger - More Than Just a Name

The Cali XL burger stands out in a competitive fast-food landscape where value is key. Featuring two 3.5 oz charbroiled beef patties, a hefty total of 7 oz of meat, double American cheese, grilled onions, and the brand's signature Classic Sauce, this burger is a treat for those who crave a hearty meal. Fresh lettuce and tomato complete the indulgent offering, all piled on a toasted seeded bun. Carl's Jr. is not just offering a burger; it's inviting customers to experience a different level of taste and satisfaction.

Capitalizing on Consumer Sentiment

As diners become more budget-conscious, the introduction of the Cali XL burger is a strategic move by Carl's Jr. to respond to changing consumer sentiments. According to Paz Romero, vice president of the brand, the mission is clear: “People want a burger that’s actually worth it. Our new Cali XL has more meat, more flavor, and more value.”

To further entice customers, Carl's Jr. is launching the “Sad Mac Buy Back” campaign. This initiative allows burger lovers to exchange their McDonald's burger receipts for a free Cali XL. From November 12 through 21, guests can submit receipts from any McDonald's burger dated between January 1 and November 11, 2025, to participate. This promotion is designed to encourage patrons to experience a superior offering while showcasing playful competition against the Golden Arches.

How the Sad Mac Buy Back Works

The “Sad Mac Buy Back” program is straightforward. Customers can simply upload a photo of their qualifying receipt to Carl's Jr.'s website. In return, they will receive their free Cali XL burger, redeemable beginning November 22, 2025. The promotional approach adds an interactive dimension to the dining experience, encouraging former McDonald's patrons to give Carl's Jr. a chance.

A Comprehensive Marketing Strategy

To support the launch, Carl's Jr. is deploying an extensive marketing campaign that includes TV advertisements and widespread social media engagement. The core message is clear: “More meat. More flavor. More value.” As diners navigate a post-pandemic world where every penny counts, Carl's Jr. aims to position itself as a go-to destination for those in search of quality meals that don’t break the bank.

Limited Time Offer

The Cali XL burger will be available for a limited time, giving consumers a reason to act fast. Alongside the burger, diners can opt for a combo that includes natural-cut fries and a cold Coke for just $2 more. This deal enhances the appeal for customers looking for a complete meal experience.

With such an enticing offer, and the opportunity to trade in an underwhelming burger experience for something epic, Carl's Jr. is set to make waves in the fast-food world. As they continue to adapt to economic pressures and consumer expectations, this launch serves as a prime example of how restaurants can thrive in challenging times.

Stay tuned for more updates on Carl's Jr. and their promotions as they shake up the value wars in fast food!