#Japan #AI Agent #Minato #Hakuhodo #iRidge

Introduction

The advent of AI technology is reshaping the way consumers interact with applications and web services. Recognizing this shift, iRidge, Hakuhodo, and their joint venture, HAKUHODO BRIDGE, have launched a pioneering solution called 'NEW CX READY.' This innovative service harnesses natural language dialogue to revolutionize branded customer experiences and facilitate swift implementation of prototypes into society.

Transforming the Digital Landscape

As AI applications become more prevalent, it's crucial for businesses to adapt to the evolving demands of consumers. An increasing number of daily tasks are now integrated into AI platforms like ChatGPT, Gemini, and Claude, leading to a future where customer interactions start with natural language dialogues rather than traditional screen-based navigation. In this new landscape, relying solely on familiar smartphone interfaces may hinder customer acquisition and relationship building.

Meeting New Standards

In response to these rapid changes, digital services must not only resonate with human emotions but also engage effectively with AI platforms. 'NEW CX READY' is designed to balance two critical perspectives:

• - Human Friendly: Strategies that inspire consumers to choose and consistently use a brand in the AI era.
• - AI/Tech Friendly: Moving away from rigid legacy systems toward flexible, scalable solutions utilizing AI technology.

Support for Implementation

Addressing common concerns such as uncertainty on where to start or fear of being limited to mere planning, the team at HAKUHODO BRIDGE provides comprehensive support. With experts in project management, conversation design, and AI technology, businesses can receive tailored assistance culminating in streamlined project management from strategy to prototype development.

Key Solutions

1. Conversational Design: Transitioning from traditional screen interactions to branded conversational experiences that deeply engage customers. HAKUHODO's team leverages human-centric insights and creativity to help businesses craft unique dialogues that resonate with their target audience.

2. AI Integration: By embedding services into AI platforms, businesses can use existing features in their apps. Utilizing advanced Model Context Protocols (MCP), iRidge enables seamless connectivity with popular AI solutions for expanded functions in everyday platforms.

3. Branded AI Agents: Developing AI agents that embody brand personalities to foster deeper connections with consumers. 'Branded AI Agent™' enhances brand communication and sustains ongoing engagements through AI-driven interactions.

Prototyping Lab

HAKUHODO BRIDGE has established a Prototyping Lab to harmonize strategic thinking with rapid prototyping within a three-month framework. This lab pushes the boundaries of what defines customer experience, allowing for quick adjustments based on consumer feedback while ensuring practical feasibility in design and development.

Conclusion

As we prepare for an era dominated by AI, embracing innovative solutions like 'NEW CX READY' is essential for businesses striving to stay relevant. The ability to connect deeply with customers through natural dialogue while leveraging cutting-edge technology ensures brands will thrive in this digital transformation. For more insights, attend our upcoming online seminar and delve deeper into how these innovations can impact your business.

Upcoming Webinar

• - Title: What Does an 'App' Mean in the AI Era? – Implementing New Customer Experiences from Dialogue
• - Date: TBD February 2026
• - Location: Online

For registration, visit: Webinar Registration

About iRidge

iRidge is a leader in supporting digital transformation across various sectors, including retail tech, fintech, and more. With expertise in app development and a robust marketing platform, iRidge is pioneering the development of connected experiences that bridge online and offline channels.

Final Thoughts

In this rapidly evolving landscape, businesses must adapt to leverage both human intuition and AI capabilities effectively. The 'NEW CX READY' initiative offers a clear path to these transformative goals, ensuring brands remain competitive and connected in the future.