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Unlock Health Appoints Jamie Mermelstein to Propel Digital Innovation

In a significant move to enhance its digital capabilities, Unlock Health has appointed Jamie Mermelstein as the new Vice President of Digital Experience. This strategic decision is set to bolster the agency's commitment to providing healthcare systems with modern, user-friendly digital solutions that meet the evolving needs of consumers.

Unlock Health has established itself as a leading marketing communications partner for healthcare providers, and the addition of Mermelstein is a testament to its vision of transforming healthcare digital interactions. Mermelstein brings over ten years of invaluable experience in digital experience design and development, having spearheaded numerous projects for top-tier brands at Red Antler, a renowned brand strategy agency. Her portfolio includes collaborations with influential organizations such as Kenvue, Sonos, and Google, where she successfully bridged the gap between complex business requirements and elegant customer experiences.

Brandon Edwards, the CEO and Co-Founder of Unlock Health, emphasized the importance of Mermelstein's appointment, stating, "As an award-winning partner to America's health systems, we continue to bring in senior subject matter experts who can help us introduce modern digital marketing experiences to an industry many consider conservative and outdated." Edwards noted that Mermelstein's track record with highly recognizable retail and technology brands will be instrumental in enhancing Unlock Health's digital offerings.

In her new role, Mermelstein will focus on expanding and deepening the agency's digital expertise. She aims to create experiences that are not only technologically advanced but also rooted in a thorough understanding of healthcare-specific dynamics. This aligns with Unlock Health's recent investments in senior leadership and its mission to harmonize brand, marketing, technology, and revenue strategies that support the growth of healthcare organizations.

"I am genuinely excited to bring my passion for human-centered design and innovation into the healthcare domain," Mermelstein remarked. "My goal is to help health systems modernize their digital experiences, streamline their patient-facing platforms, and foster more meaningful engagement with their audiences to drive brand growth."

Mermelstein's academic credentials include a Master of Science in Product Design and Development Management from Northwestern University and a Bachelor of Arts from the University of Chicago. This foundation, combined with her extensive industry experience, prepares her to navigate the complexities of healthcare marketing and technology with agility.

Unlock Health is positioned as a comprehensive marketing communications agency grounded in technology, specifically tailored for the healthcare sector. They address key challenges faced by healthcare organizations in aligning various aspects of branding, marketing, and technology to effectively attract and retain patients.

Overall, Jamie Mermelstein's appointment is a strategic move for Unlock Health, indicating their commitment to evolving the landscape of digital healthcare solutions. By leveraging modern technology and innovative approaches, Unlock Health aims to succeed in a sector that is known for its traditional practices, thus promising a transformative journey ahead.

To learn more about Unlock Health and their career opportunities, visit Unlock Health Careers.