Grand Opening of TOKYO BAGEL LAB
On February 12, 2026, a new gem will debut in the heart of Shin-Okubo, Japan's largest Koreatown. TOKYO BAGEL LAB is all set to mesmerize bagel enthusiasts with its colorful and vibrant store located at 1-12-1 Okubo, Shinjuku, Tokyo. This specialty bagel shop brings a delightful twist to the classic bagel with its unique fusion flavors.
A New Bagel Culture in Tokyo
The brand concept of TOKYO BAGEL LAB revolves around enriching the everyday experience of enjoying bagels in Tokyo. Customers can rip, dip, and savor every bite, embracing a fresh bagel culture. Particularly noteworthy are their Dubai-inspired pistachio/green tea cream and bulgogi bagels, a perfect intersection between Korean culture and global trends that sets it apart from competitors.
Diverse Menu Offerings
TOKYO BAGEL LAB boasts an impressive menu consisting of 29 distinct varieties of bagels, covering all tastes:
- - Classic Line: Traditional New York-style bagels like plain, everything, and truffle salt butter, starting at 480 yen.
- - Basic Line: Popular choices such as potato cheese, matcha, rich chocolate, and honey garlic bagels, starting at 550 yen.
- - Premium Line: Eye-catching gourmet options like Dubai pistachio, green tea, bulgogi, Oreo, and honeycomb cream cheese bagels, starting at 680 yen.
- - Meal Line: Perfectly suitable for lunch, featuring salmon and cream cheese, tomato, and cream cheese sandwich bagels, starting at 780 yen.
Store Specifications
- - Name: TOKYO BAGEL LAB
- - Address: 1F, 1-12-1 Okubo, Shinjuku-ku, Tokyo 169-0072
- - Access: A 3-minute walk from JR Shin-Okubo Station East Exit
- - Business Hours: 10:00 AM - 9:00 PM (tentative)
- - Closed: Irregular holidays
- - Instagram: @tokyo_bagel_lab
Limited Edition Item Launch
Fans can look forward to a limited edition bagel version of the trendy Dubai Chonddu Cookies, available from February 14, 2026, as a Valentine's Day surprise. This innovative treat mimics the look of a bagel while offering a chewy texture that delivers a delightful taste experience.
Opening Celebration Event
To celebrate the grand opening, TOKYO BAGEL LAB will hold a promotional event from February 12 to February 14. Customers who spend over 1,000 yen in-store can receive a complimentary Dubai Chonddu Cookie, normally priced at 530 yen. Please note:
- - One cookie per customer, per day
- - Limited quantity for each day (100 cookies total)
- - Offer valid while supplies last
Future Brand Expansion
Beyond just exclusive bagels, TOKYO BAGEL LAB aims to create a beloved brand that remains in the hearts of fans for years to come. Following the grand opening, there are plans to gradually introduce original merchandise that incorporates bagel themes into daily life.
Company Information
- - Operating Company: BN Company
- - Business Operations: Focused on Korean dining experiences mainly in Shin-Okubo, along with a franchise chain expansion
- - Other Brands: Yoajong, 10-yen Bread, Soju Hansan, OKUDANG CAFETEL
- - Telephone: 0369088349 (Available 10:00 AM – 5:00 PM)
- - Corporate Instagram: BN Company Official
- - Website: globestbn.com
- - Email: [email protected]
With the opening of TOKYO BAGEL LAB, the bagel lovers of Tokyo have much to look forward to, blending traditional flavors with exciting innovations.