#Japan #Tokyo #Schick Intuition #shaving #Heisei Flamingo

Exciting Renewal of Schick Intuition Featuring Heisei Flamingo

In an impressive comeback, Schick Japan has revitalized its leading women's shaving brand, Schick Intuition, for the first time in nearly 20 years. The much-anticipated new web commercial will feature the popular YouTube duo, Heisei Flamingo, and is set to launch on May 15, 2026.

The new web campaign showcases the exciting aspects of a refreshing shaving experience. It encourages consumers to select their razors just like they choose their skincare products. This reimagined approach aims to transform the act of shaving from mere hair removal to a cherished moment of self-care, a time dedicated to pampering the skin. Through the vibrant personalities of Heisei Flamingo, the commercial promotes a positive message that says, “We truly have unbeatable skin!”

The web commercial unfolds in a strikingly pink-styled bathroom, where Heisei Flamingo’s infectious enthusiasm shines as they navigate a delightful, bubble-filled environment. Viewers can experience the silky-smooth sensation of using Schick Intuition, which emphasizes the nurturing nature of the razor rather than mere shaving. The scene progresses with catchy phrases like “Tsurumingoooo” (for smooth skin), “Surumingoooo” (for silky skin), and “Urumingoooo” (for hydrated skin), each delivered with a rhythm befitting these two dynamic creators.

As the video approaches its conclusion, Heisei Flamingo joyfully declares, “We truly have unbeatable skin!” with genuine smiles that radiate positivity. The ad captures a lighthearted and cheerful vibe that highlights how this relaunch is more than just about shaving but an invitation to embrace and love one's skin.

Comments from Heisei Flamingo

NICO

“I regularly use Schick Intuition, so I was genuinely thrilled to receive this opportunity to shoot the new commercial! The set felt like a charming, princess-like studio that inspired us during the shoot. I hope everyone will pay attention to the catchy phrases we’ve created together, like 'Tsurumingoooo' and 'Urumingoooo.' This razor feels less like shaving and more like a delightful skincare routine—I can feel beautiful using it!”

RIHO

“I’m overjoyed to be part of this significant revamp after nearly 20 years! The pink-themed set was energizing, and our natural chemistry enabled us to express our positive messages seamlessly throughout the shoot. This concept thrives on turning the act of shaving into a moment of self-care, which is incredibly empowering. I can’t wait for everyone to find the right Schick Intuition that complements their skin type!”

Web CM Details

• - Title: “Intuition: 'We Truly Have Unbeatable Skin!'”
• - Featuring: Heisei Flamingo
• - Web CM Release Date: May 15, 2026
• - Watch Here: YouTube 20-second version | YouTube 15-second version

About Heisei Flamingo

Heisei Flamingo is a dynamic duo formed by childhood friends who have rapidly risen in popularity, garnering over 3 million YouTube subscribers. Their relatable chemistry and hilarious interactions captivate audiences, making them much admired among their viewers.

Exciting Campaigns and Promotions

To celebrate the launch, Schick Japan will host several campaigns on their official Instagram and X accounts from May 15 to May 31, 2026, with prizes including signed memorabilia from Heisei Flamingo.

In-store promotions will allow customers to enter a drawing for exciting prizes with every purchase of Schick Intuition products from May 16 to June 30, 2026.

Experience the evolution of Schick Intuition, offering four new skin care variants designed for specific skin needs that promise a smoother and more enjoyable shaving experience than ever before. Whether it's soothing sensitive skin or providing hydration, Schick has redefined shaving as an enjoyable and personalized skincare journey you won't want to miss!

Discover more about Schick Intuition and their new offerings at Schick's Official Website.