University Students' Innovative Promotion Ideas for South Tama to be Showcased in Draft Conference
Promoting South Tama: University Students' Innovative Ideas in the Draft Conference
In a vibrant collaboration among academia, government, and local businesses, the Tama-Rhythm Project is set to host its concluding draft conference on December 15, 2025. This initiative, which began in April 2025, aims to gather innovative promotional proposals from university students to promote the five cities of South Tama – Tamacity, Inagi City, Hachioji City, Hino City, and Machida City.
Event Details
The draft conference is scheduled for December 15, 2025, from 1:00 PM to 5:00 PM, with registration opening at 12:15 PM. The venue for this exciting event will be the Tokyo Tama Mirai Messe located at 3-19-2 Myojincho, Hachioji City. Participation is open to businesses, tourism associations, universities, local governments, and other stakeholders. Interested organizations can apply via a QR code linked to the registration form by the deadline of December 10, 2025, at 5:00 PM. The event is sponsored by the Tama-Rhythm Project Executive Committee, which includes representatives from all five cities.
Student Innovation in Action
This year’s competition invited student teams to submit their promotional ideas for South Tama. After a rigorous preliminary selection round held in July, ten promising teams emerged to further refine their concepts over the months leading to the draft conference. Students conducted field experiments to validate their ideas and enhance them for practical implementation.
During the conference, representatives from businesses and local government will have the unique opportunity to express interest in these projects. Utilizing negotiation slips, they may engage directly with the student teams to explore potential collaborations. The jury will evaluate the final presentations from these teams and award prizes to those with the most outstanding projects at the conclusion of the event. Additionally, this will be a great opportunity for attendees to interact with students and learn more about their innovative proposals.
Participating Student Teams
Here is a glimpse of the ambitious student teams and their projects:
| University | Team Name | Project Overview | Experimental Location |
|---|---|---|---|
| -- | --- | --- | ---- |
| 桜美林大学 (Obirin University) | サクベジ (Sakuvege) | A tour experience focusing on 'Edo Tokyo Vegetables,' combining cuisine with sustainable community development. | Hachioji City |
| 桜美林大学 | よこはち∞ (Yoko Hachi) | Promoting Hachioji's culture and tourism by highlighting local attractions such as Japanese sake beyond Mt. Takao. | Hachioji City |
| 東京造形大学 (Tokyo Zokei University) | 二人の扉 (Two Doors) | Conducting workshops to showcase the traditional craft of Tama-weaving. | Hachioji City |
| 東京造形大学 | 奥の細道 (The Narrow Path) | Rediscovering the charm of the Tama region and promoting cultural tourism through haiku. | Hino City |
| 東京造形大学 | きなこもち (Kinako Mochi) | Creating a citizen-participation music video. | South Tama Areas |
| 東京工科大学 (Tokyo University of Technology) | 高尾コネクト (Takaoconnect) | Promoting the Mt. Takao experience using digital coupons for visitors to encourage area exploration. | Hachioji City |
| 東京工科大学 | 旅結び (Tabi Musubi) | Developing an AI-based tourism planning service that interacts with users. | Machida City |
| 神奈川大学 (Kanagawa University) | いいなぎプランナーズ (Iinagi Planners) | Crafting sustainable craft beer from local pear products to foster sustainable city development. | Inagi City |
| 明治大学 (Meiji University) | TAMAction | Creating a virtual zoo to promote nighttime experiences in Tama City using regional resources. | Tamacity |
| 法政大学 (Hosei University) | offTama | Proposing a tourism event that combines a gachapon experience with digital detox to attract younger audiences. | Hachioji City |
About the Tama-Rhythm Project
The Tama-Rhythm Project is an initiative encouraging university students to propose promotional concepts aimed at enhancing the visibility of South Tama's five cities. By fostering collaboration among local government, tourism organizations, and local enterprises, this project aims to implement successful ideas in subsequent years. For more information about the Tama-Rhythm Project, please visit the project’s home page at tamarism.com.
Topics People & Culture）
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