#Japan #Tokyo #NTT DOCOMO #Cashless Payment #d払い

d払い Secures Top Rank in Customer Satisfaction Survey

In the recent 2025 Oricon Customer Satisfaction Survey for cashless payment applications, NTT Docomo's d払い has earned the top ranking out of 16 services. This accolade, announced on September 1, 2025, highlights d払い's dedication to providing an exceptional user experience in the rapidly growing cashless transaction sector.

Launched in 2018, d払い has experienced substantial growth, boasting over 67.8 million users as of June 2025. The survey, conducted by Oricon, involved an internet-based study with participants from diverse demographics. Respondents were evaluated on a range of 66 criteria including payment ease, feature richness, and app usability. d払い stood out for its highly rated functionality, user-friendly interface, customer support, promotional campaigns, and security measures.

As part of its mission, Docomo has continually focused on enhancing service convenience and security, striving to create an environment where users can transact smoothly and safely. These efforts have evidently resonated with customers, as reflected in the survey results.

Key Features of d払い

1. Accumulating Points Effortlessly

One of the most appealing aspects of d払い is its point accumulation system. Users can earn dポイント while enjoying their shopping experiences, with 1 point equaling 1 yen in payment. Additionally, d払い offers valuable coupons for in-store purchases, further enhancing the shopping experience.

2. Smooth App Functionality

With features designed for reliable performance even in unstable network conditions, d払い allows users to complete transactions confidently, whether underground or outdoors. The app’s simple and intuitive design ensures that participants of all ages can navigate it effortlessly. Continuous improvements based on user feedback are being implemented to ensure even smoother payment experiences.

3. Comprehensive Financial Services

The d払い app integrates various financial services including dカード, point investments, and dスマホローン. Users can also manage insurance-related tasks through its insurance management feature, and easily open brokerage accounts or invest in funds via its asset management service, promoting efficient financial planning within one app.

As of June 2025, d払い is accepted at about 6.82 million locations across Japan, demonstrating its capability to merge convenience, value, and security into daily transactions. With ongoing enhancements and a steadfast commitment to customer feedback, d払い continues to evolve, catering to the needs and preferences of its users.

Anniversary Campaign

In celebration of its 10th anniversary, d払い is conducting a special campaign titled ‘Full Refund for First Position! Win Up to 100,000 Points’, where up to 100,000 winners can receive up to 100,000 dポイント. This promotion runs until October 31, 2025, and aims to reward loyal customers. For more details, visit the campaign site.

Learn more about the campaign

Overall, d払い’s notable achievements in customer satisfaction serve not only as a milestone for the service but also as an inspiration for continuous innovation and improvement in Japan’s cashless payment landscape.