David Bisbal's Meaningful Collaboration with the Alzheimer's Association
In an inspiring initiative, three-time Latin GRAMMY-winner David Bisbal is lending his voice to the Alzheimer’s Association’s Music Moments campaign, aimed at spreading awareness about Alzheimer’s disease, especially within the Hispanic and Latino communities. This collaboration marks a significant step not only for the campaign but also for Bisbal, who personally relates to the cause through his family's experience with the disease.
The Music Moments Campaign
The Music Moments program, a digital storytelling series established five years ago, emphasizes the emotional ties music creates with cherished life moments that we wish to protect from the troubling effects of Alzheimer's and other dementias. With Bisbal's involvement, the campaign underscores its commitment to reaching out to diverse communities, increasing awareness, and sparking conversations about Alzheimer’s.
Bisbal has recorded a heartfelt new rendition of his song "Mi Princesa," originally featured on his 2006 album,
Bulería. This song holds sentimental value for Bisbal, as both his father and aunt are battling Alzheimer's disease. He expressed his motivation for choosing this particular track, stating:
"I'm honored to join the Alzheimer's Association Music Moments campaign to help shine a light on the impact of Alzheimer's disease on the Hispanic and Latino community. Music has the power to connect us, and through this song, I hope to bring joy even to those who may not fully remember me."
A Growing Concern
The prevalence of Alzheimer's in the United States continues to rise alarmingly, with nearly 7 million Americans aged 65 and older currently living with the condition. Disturbingly, studies reveal that Hispanic individuals are about 1.5 times more likely to develop Alzheimer’s compared to their older White counterparts. Furthermore, the Alzheimer’s Association's 2024 report highlights that delays in diagnosis are considerably more common among Hispanic older adults.
Joanne Pike, president and CEO of the Alzheimer’s Association, stated:
“Music has the power to mark special moments and people in our lives — two things no one should lose to a devastating disease like Alzheimer's.