#United States #Nashville #Hologram #Dierks Bentley #ROW 94 Whiskey

Holographic Welcome: Dierks Bentley's Newest Experience at Nashville International Airport

In an innovative twist to enhance visitor experiences, Nashville International Airport (BNA) has recently introduced a life-sized hologram of country music icon Dierks Bentley. This exciting installation, launched by Bentley’s own ROW 94 Whiskey, runs from June 2 to July 31, aiming to create a memorable welcome for travelers arriving in Music City.

A Unique Cultural Experience

Dierks Bentley, a multi-platinum country music star, founded ROW 94 Whiskey with the vision of crafting a bourbon that reflects both his passion for country music and the essence of shared experiences. The hologram serves as more than just a visual spectacle; it narrates the story behind ROW 94 while guiding passengers to exciting tasting opportunities and drink specials at The Pharmacy Burger Parlor, a highly rated local eatery located in the airport's A/B Rotunda.

According to Doug Kreulen, president and CEO of the Metropolitan Nashville Airport Authority, “As a former Commissioner and friend to the airport, we’re excited to have Dierks Bentley's ROW 94 hologram to welcome travelers this summer.” This initiative is part of a broader commitment to enhance the travel experience for all who pass through the airport.

Dierks Bentley's Journey with ROW 94

First introduced last September at Louisville Muhammad Ali International Airport, this hologram is making its second appearance at BNA, reinforcing Bentley's strong ties to the Nashville community. Bentley’s whiskey is named in part after ROW, a historic area of Nashville’s Music Row, marking its dual significance.

With its upcoming two-year anniversary, ROW 94 has expanded its product lineup to include Broken Branches Bourbon alongside the original formula. Fans can enjoy a refreshing Dierks’ Lemonade cocktail made with ROW 94 at The Pharmacy Burger Parlor, showcasing the whiskey's versatility and appealing flavor.

Recipe for Dierks’ Lemonade:

• - 1.5 oz ROW 94 Whiskey
• - 0.75 oz simple syrup
• - 0.75 oz lemon juice
• - 3 raspberries (shaken vigorously)
• - Splash of lemonade
• - Splash of soda water
• - 2 skewered raspberries, lemon wheel for garnish

Preparation: Mix all ingredients except soda and lemonade in a shaker with ice, then pour into a glass without straining. Top with soda water and lemonade, garnishing with raspberries and lemon wheel for a perfect summer drink.

The Impact of ROW 94 and Bentley’s Legacy

ROW 94 is a Kentucky Straight Bourbon Whiskey crafted with care at the Green River Distilling Co. in Owensboro, Kentucky. It encapsulates Dierks Bentley’s philosophy of creating a bourbon that complements both monumental celebrations and casual gatherings. The brand has received acclaim, including a Gold medal at the 2025 San Francisco World Spirits Competition, proving its quality and fan appeal.

Beyond music and bourbon, Bentley continues to thrive as an entrepreneur with several locations of his gastropub and live music venue, Dierks Bentley's Whiskey Row. He is set to kick off his headlining Off The Map Tour soon, adding to his long list of accomplishments that include multiple Grammy nominations and an impressive album discography.

Nashville International Airport: A Gateway to Music City

Recognized as one of the fastest-growing airports in the United States, BNA plays a crucial role in supporting Middle Tennessee's economy. Reportedly, a study revealed that the airport generated an astounding $13.8 billion in economic impact, emphasizing its importance as a community asset. With ongoing renovations and additions, BNA is committed to providing an exceptional experience for all travelers.

Connecting guests with the region's vibrant culture, Dierks Bentley's hologram at Nashville’s BNA is an innovative step towards integrating artistry with travel, ensuring that visitors feel the spirit of Nashville even before stepping foot into the city.

For more information about ROW 94 Whiskey and the experiences it offers, visit ROW94whiskey.com.