#Japan #Arts Festival #ATAMI #Pasona art now #ATAMI ART

Pasona Art Now's Commitment to Local Revitalization through Art

In a significant move to support local revitalization through artistic expression, Pasona Art Now has announced its role as the main sponsor for the ATAMI ART GRANT 2025. This exciting arts festival will be held from November 1 to November 30, 2025, in Atami City, Shizuoka Prefecture, Japan. With a vision to cultivate cultural growth between artists and communities, the event aims to create new social values that resonate with the local populace.

Pasona Group, the parent company of Pasona Art Now, has long been committed to resolving social issues arising from over-centralization in Tokyo. The company has initiated various projects across Japan in collaboration with local governments and businesses, focusing on industries that promote well-being and social health. Their endeavors span multiple regions, including Awaji Island in Hyogo, Tohoku, Kyotanago, and Okayama, highlighting their dedication to fostering a thriving, health-oriented society.

Since its establishment in 1984, Pasona Art Now has been at the forefront of creating opportunities for artists and enriching people's lives through art. The organization actively promotes art by hosting exhibitions and installing artistic works in public and private spaces.

The ATAMI ART GRANT embodies the mission of fostering cultural growth in the Atami community. By aligning with the festival's principal theme of collaboration between artists and local residents, Pasona Art Now aims to stimulate regional activation through the intentional integration of art into the local landscape.

The upcoming festival will take place at various sites throughout Atami City, with the main venue being the historic Nonakayama Mansion, a 60-year-old resort building still inhabited today. This choice emphasizes the connection between the art displayed and the community's living spaces.

The festival will feature a diverse array of artworks, making culture accessible to both residents and visitors. Additionally, a special photography exhibition titled "How to go" will be held during the festival, offering further artistic engagement.

Highlights of the ATAMI ART GRANT 2025

• - Duration: November 1 to November 30, 2025 (Closed on Tuesdays and Wednesdays)
• - Hours: 11:00 AM to 5:00 PM
• - Location: Various sites in Atami City, including Nonakayama Mansion.
• - Ticket Prices: Adults: 2,000 yen; Children: 1,000 yen.

About ATAMI ART GRANT

Initiated in 2021, the ATAMI ART GRANT festival strives under the motto of “Art growing together with the city of Atami.” Now in its fifth year, it innovatively engages artworks in daily life rather than mere tourist trails, creating points of cultural intersection between local residents and visitors.

The festival is organized by the ATAMI ART LINK DAO, represented by Yu Ito. To learn more about the ATAMI ART GRANT 2025, visit ATAMI ART GRANT's official website or purchase tickets via Peatix.

Pasona Art Now's sponsorship signifies a wider commitment to nurturing both the arts and community well-being, setting the stage for a vibrant exhibition that will enrich the cultural fabric of Atami and beyond.