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EveryBite Teams Up with Olo for Enhanced Dining Experience

In a significant move towards personalized dining, EveryBite, a pioneering restaurant technology firm known for its innovative SmartMenu™, has announced its partnership with Olo, a leader in restaurant tech solutions. The collaboration aims to further enhance how customers engage with restaurant menus and streamline their dining choices, ensuring each guest's experience is uniquely tailored to their preferences.

Transforming Personal Dining Experiences

With over 7 million visits across more than 7,000 restaurant locations, EveryBite's SmartMenu is already changing the way diners interact with food choices. By adopting an ingredient-centric approach, guests - on average - explore twenty different dishes, filters, or ingredients in search of meals that satisfy their tastes and nutritional goals. This level of engagement not only fosters customer loyalty but also provides restaurants with insightful data to cater to their clientele more efficiently.

Through its new partnership with Olo, EveryBite will enhance its SmartMenu features by integrating them into Olo's extensive digital ordering platform. This integration allows restaurants to reach an expanded audience, simplifying order processes while unlocking new growth opportunities for establishments that adopt this innovative technology.

The Shift Towards Personalization

Recent data underscores the importance of transparency and personalization in diners' purchasing decisions. Notably, dishes that offer detailed ingredient information receive four times more views, while meals that include clear dietary filters see an impressive 3.6 times increase in engagement. Meanwhile, personalized menus that adapt according to seasonal trends outperform static alternatives by 10-15%.

The growing demand for ingredient-specific information signifies the rise of the Modern Diner - particularly among Gen Z and Millennial consumers, who represent 44% of today's diners and possess approximately $200 billion in annual spending power. This demographic demonstrates a stronger return on investment for restaurants that prioritize transparency and individualized dining experiences.

A Focus on Health and Dietary Needs

Given that 33 million Americans live with food allergies and 105 million have specific dietary preferences, EveryBite recognizes the urgency to tailor dining options more closely to guest needs. As CEO Sid Conklin explains, “Consumers want more than just convenience; they seek menus that reflect their unique needs.” The partnership with Olo aims to bridge the gap for these diners, leading to enhanced satisfaction and loyalty.

Olo operates over 750 restaurant brands and 89,000 locations nationwide, giving EveryBite an invaluable platform to integrate its SmartMenu technology. This collaboration is not just about technological advancement; it also focuses on improving guest trust through transparency, ultimately driving revenue growth for restaurant partners.

Sean J. Marrero, Senior Director of the Partner Ecosystem at Olo, emphasizes that EveryBite's SmartMenu solution is aligned with Olo's mission, which seeks to treat every guest like a regular. By utilizing digital tools, restaurants can enhance their understanding of each guest's specific needs while being compliant with health regulations. This approach opens up opportunities in the $133 billion allergen-sensitive and diet-conscious market.

Looking Ahead

Through this new partnership, Olo customers can seamlessly incorporate EveryBite's SmartMenu technology into their online menus and ordering systems. This endeavor aims to cultivate trust with diners, push revenue growth, and embody a modern dining environment that caters to every guest's desires.

Conclusion

In conclusion, the collaboration between EveryBite and Olo marks a pivotal step towards personalizing the restaurant experience of the future. As the industry evolves, restaurants equipped with advanced technology like SmartMenu will likely see flourishing guest relationships, increased loyalty, and enhanced profitability. Keep an eye on how this partnership continues to shape the dining landscape!