#United States #New York #Buchanan's Whisky #Rauw Alejandro #Dando Vueltas

A New Anthem for the FIFA World Cup 2026™

In an exhilarating kickoff to the celebrations surrounding the FIFA World Cup 2026™, Buchanan's Blended Scotch Whisky has collaborated with Latin music sensation Rauw Alejandro to present a groundbreaking song and music video titled 'Dando Vueltas.' The live debut, held in New York City, embodies the spirit of community, culture, and connection across the Americas, inviting fans to raise their glasses and celebrate together.

This vibrant song serves as the heart of Buchanan's broader campaign, which honors the passion and energy that Latino communities bring to the beautiful game of fútbol. Rauw Alejandro's unique style, combined with the essence of Buchanan's whisky, creates a festive atmosphere that resonates with fans around the world.

The Making of 'Dando Vueltas'

'Dando Vueltas' is not just a song but a creative fusion of music and football, combining the rhythm of the game with Rauw’s signature sound. The production involves an array of legendary producers including Eduardo Cabra, Edgar Barrera, Rios, and Sebastian Otero, who have helped shape this unique anthem. The music video features Rauw wearing a specially designed, tech-enabled fútbol boot by Buchanan's, symbolizing the merging of technology and tradition in the world of sports and music.

Rauw reflects on the cultural significance of this project. He remarks, “For us, fútbol isn't just a sport—it's how we come together as familia.” This sentiment shines throughout the song and video, reinforcing the idea that the FIFA World Cup 2026™ is a celebration of unity, diversity, and cultural pride.

A Celebration Beyond Borders

Buchanan's whisky aims to elevate the FIFA World Cup experience by showcasing the unique elements that Latino culture brings to the festivities. With the launch of 'Dando Vueltas', the brand is reaffirming its commitment to being an integral part of the celebrations, where every gathering is marked by bold festivities and endless joy. A key aspect of the campaign is its focus on how music and sport can unite people—not just in the stands, but also in their everyday lives.

In the lead-up to the World Cup, this collaboration will roll out through various channels, connecting fans with their favorite sport in ways that are culturally meaningful. From limited-edition bottle collections designed in partnership with cultural collective Kids of Immigrants to localized watch parties across the Americas, Buchanan's is ensuring that every aspect of the celebration resonates with the Latino community and beyond.

Bridging Generations Through Music

The music video of 'Dando Vueltas' stands as a cinematic tribute to the dedication and passion of the working-class Latinos who make up a significant part of the global economy. As Rauw takes viewers through a narrative steeped in rich cultural references, he acknowledges the important role that football plays as a unifying force. The involvement of renowned choreographers, Rich+Tone, infuses the production with iconic dance elements, bridging modern artistry with historical influence.

Closing the video, Rauw expresses a universal truth that underpins both music and sports: “If life was more like football, borders wouldn't matter, every language would connect us, and we would all celebrate together.” This poignant message encapsulates the spirit of the World Cup, which transcends nationality and invites everyone to join in the celebration.

Join the Celebration

Buchanan's Whisky invites everyone to join the festivities as the countdown to the FIFA World Cup 2026™ continues. Fans of legal drinking age are encouraged to connect with the brand through social media and stay updated on how to participate in local celebrations and contests, including chances to win tickets to the matches.

In the quest for unity through football and music, Buchanan's Blended Scotch Whisky and Rauw Alejandro have forged a connection that promises to inspire and resonate across cultures, providing a soundtrack to the beautiful game. As the excitement builds for the FIFA World Cup 2026™, it’s clear that every moment, every cheer, and every celebration is a chance to experience the magic that happens when communities come together.

Rauw Alejandro's 'Dando Vueltas' is now available for streaming on all major platforms, marking the start of an unforgettable celebration fueled by the joys of football, music, and togetherness.