Global Launch of WALOVI's International Cans Marks New Era in Plant-Based Beverages

WALOVI's Global Launch of International Cans

On August 18, a grand ceremony was held in Shanghai to unveil WALOVI's international cans, heralding a new chapter in natural plant-based beverages globally. With the inspiring theme, "China's Wanglaoji, World's WALOVI," this launch represents not just a product release, but a significant rebranding initiative aimed at redefining the consumption patterns of beverages on a global scale.

WALOVI, a brand with a rich legacy spanning 197 years, has been committed to offering products that resonate with modern consumer demands while remaining true to its roots in traditional Chinese herbal wisdom. The new line includes four exceptional products:

- Classic (Ruby Roselle can)
- Sugar-Free (Dawn Orange can)
- Simple (Golden Glaze can)
- Bubble (Misty Blue can)

Each product is designed with a unique aesthetic that integrates Eastern artistry into its packaging while also catering to contemporary trends, such as sugar-free and carbonated options. These new offerings not only reflect the heritage of WALOVI but also emphasize the natural, bold flavors that the brand embodies.

Market Trends and Expansion Strategy

Ye Jizeng, General Deputy Director of Guangzhou Wang Lao Ji Great Health Industry Co., Ltd., spoke about two pivotal trends in the global beverage market: the surge of healthy and natural drinks and the increasing consumer preference for low-sugar or sugar-free alternatives. Jizeng asserts that WALOVI’s dedication to utilizing natural ingredients aligns seamlessly with the aspirations of modern consumers seeking wellness through their beverage choices.

WALOVI plans to make a significant international impact over the next three years, aiming for sales exceeding 100 million RMB in multiple markets. This growth is poised through establishing model markets and ensuring substantial brand development. Jizeng highlighted that the launch marks a strategic milestone in their global roadmap, emphasizing systematic preparations that encompass product development, brand enhancement, channel expansion, and supply chain optimization.

With WALOVI's international debut, consumers are set to experience the essence of natural flavors that embody health and vitality. According to industry insights from Frost & Sullivan, WALOVI has been a leader in global plant-based beverage sales for five consecutive years, capturing nearly half of the domestic market share. Over the past decade, the brand's international presence has witnessed a remarkable growth of 6.5 times, with a compound annual growth rate exceeding 25%.

Additionally, during the launch, key partnership agreements were established with early stakeholders, including Meituan Delivery, Eleme, Dianping, Ocean Engine, and Jiaye Trading Canada Corp. These collaborations will facilitate the upcoming availability of WALOVI's products in Southeast Asia, North America, Europe, and Oceania.

By adopting a systematic global approach focusing on Product-Channel-Brand-Culture (PCBC), WALOVI is dedicated to delivering sustainable and health-focused options through their natural plant-based beverages, ultimately transforming the global beverage landscape and promoting cultural exchange through consumption.

Conclusion

WALOVI's rebranding and international launch signify more than just new beverage offerings; they reflect a commitment to health, sustainability, and cultural sharing. As the brand expands its horizons, it promises to delight global consumers with choices that are as healthy as they are flavorful, embodying the essence of natural goodness in every sip.

For more information on WALOVI and the new product lineup, visit WALOVI Official Site.