#United States #Miami #Messi #Stanley1913 #StrikerBlue

The Striker Blue Collection

The iconic Stanley 1913, a well-established name in performance and lifestyle products, has once again collaborated with world-renowned athlete Leo Messi to launch an electrifying new series, the Striker Blue Collection. This highly anticipated collection continues to build on the influential partnership that celebrates not just hydration, but the cultural impact that Messi has on the sporting world.

A Legacy in Design and Purpose

This collection captures the essence of Messi's relentless pursuit of excellence while reflecting his Argentine roots. As noted by Matt Navarro, Global President of PMI WW Brands, LLC, the products are infused with purpose, designed not only for athletes but for anyone interested in achieving peak performance. This new lineup melds precision craftsmanship with vibrant storytelling, featuring silhouettes inspired by Messi's journey.

The Striker Blue Collection boasts products in an energizing blue palette, embellished with distinctive embossed lightning bolts, symbolizing power and ambition. Each product is more than just a drinking vessel; it embodies the dedication and passion that drives athletes to succeed.

Highlights of the New Collection

The centerpiece of the collection features several standout items:

• - Messi x Stanley 1913 Quencher® ProTour Flip Straw Tumbler (40 oz) at $55: A refined version of a fan favorite, the tumbler now includes a leakproof design and a built-in flip straw for on-the-go hydration, catering to those with an active lifestyle.
• - Messi x Stanley 1913 IceFlow™ Flip Straw Jug (64 oz) for $65: This robust jug supports all-day hydration with fewer refills, ideal for long training sessions or outdoor activities.
• - IceFlow™ Flip Straw 2.0 Bottle (24 oz) priced at $40: Weighing 33% less than standard stainless steel bottles, its easy-to-use flip straw is perfect for hydration while on the move.
• - High Precision Flow Mate System (1.3 qt) priced at $60: This unique design allows users to enjoy mate readily, reflecting Messi's personal affinity for this traditional drink, often a cultural staple in Argentina.
• - Classic Mate Mug (8 oz) at $30: This traditional gourd-shaped mug features double-wall vacuum insulation, keeping drinks at the perfect temperature while paying homage to cultural customs.

Inspired Marketing Strategy

Messi’s signature motto, “Start early. Stay late.” serves as the marketing foundation for this collection. Creative visuals showcase the products in action during the enchanting blue hour, a term referring to twilight moments that evoke commitment and aspiration. This campaign encourages athletes and fans alike to embrace their journeys toward greatness.

Event Launch and Availability

The collection is set for a grand debut with an immersive activation event at DICK'S Sporting Goods House of Sport in Miami, Florida, on July 26-27, 2025. Attendees will have the opportunity to engage with the partnership, enjoying exclusive experiences that delve into Messi's influence in sports and culture.

For those eager to experience the Messi x Stanley 1913 collection, products are available online starting July 22, 2025, through various platforms including dickssportinggoods.com and stanley1913.com. The collection aims to resonate with a global audience, from EMEA regions to South America, ensuring that Messi's spirit of dedication and achievement can be embraced worldwide.

Conclusion

The Striker Blue Collection by Stanley 1913 and Leo Messi intertwines cultural narratives with innovative design, celebrating not just hydration, but a shared passion for excellence and ambition. As we gear up to explore these unique products, we invite both fans of Messi and hydration aficionados to join this exciting journey.