Destination XL Opens New Store in East Hanover, NJ, for Big + Tall Fashion

East Hanover Welcomes DXL: Breaking Fashion Barriers for Big + Tall Men

On May 24, 2025, Destination XL Group, Inc., known under the ticker symbol DXLG on Nasdaq, opened its latest retail location in East Hanover, New Jersey, specifically catering to the needs of Big + Tall men. Situated in Hanover Commons at 200 NJ-10, this marks not just another store opening but a significant step towards inclusivity in men’s fashion.

For years, the fashion industry has often overlooked the Big + Tall segment, leading to a scarcity of high-quality clothing options for this demographic. Destination XL has dedicated itself to altering this narrative with its commitment to providing fashionable choices and tailored fittings. With this new outlet, DXL has successfully opened its fourth store this fiscal year and a total of ten stores in just twelve months across the United States.

The East Hanover store promises customers an unparalleled shopping experience, showcasing styles and brands that have become synonymous with quality and excellence. Shoppers can find popular labels including Polo Ralph Lauren®, Reebok®, Nautica®, vineyard vines®, Columbia®, and Levi's®, all designed to fit and flatter Big + Tall figures.

Innovative Shopping Experience with FiTMAP™

This new location isn't just about products; it's about technology enhancing the shopping journey. DXL has integrated its proprietary FiTMAP™ Sizing Technology within the store. This innovative digital solution allows customers to receive precise size recommendations based on their individual measurements. Simply put, shoppers can effortlessly find the perfect fit from a variety of DXL brands, ensuring they leave the store satisfied.

President and CEO of Destination XL, Harvey Kanter, expressed his excitement regarding the East Hanover opening, highlighting its importance in expanding their reach to underserved communities. “We are thrilled beyond words to extend our reach to the greater East Hanover area, providing more choices and convenience to our Big + Tall clientele,” he stated. “The East Hanover DXL isn’t merely a store; it represents our mission to guarantee that every Big + Tall man can wear attire that is both comfortable and stylish.”

A Broader Impact on Fashion Inclusivity

The significance of the East Hanover opening goes beyond retail; it represents a shifting paradigm in men’s fashion. DXL's endeavor demonstrates that providing options for Big + Tall individuals is not only necessary but also impactful in refreshing the fashion landscape. By prioritizing fit and comfort, DXL is empowering men to embrace their personal style without compromise.

Destination XL Group’s roots lie in ensuring that Big + Tall men can enjoy shopping experiences akin to those of mainstream stores. Its subsidiaries include DXL Big + Tall retail and outlet stores, showcasing an extensive selection both in-store and online at DXL.COM. The company is committed to creating not just a shopping experience, but a lifestyle where every man feels recognized and celebrated.

In today’s society, where personal expression and individuality are valued, DXL sets a standard by providing the freedom for Big + Tall men to choose how they want to present themselves to the world.

With the opening of its East Hanover store, Destination XL continues to meet the demand for stylish, well-fitting clothing while championing an inclusive approach in men’s fashion. The exciting development in East Hanover marks yet another chapter in DXL's journey to revolutionize how Big + Tall men shop, ensuring they always have access to the styles they love and fit they deserve.