Launching TEAM QUARO 2027: A Global Running Community Initiative

Introduction

QUARO, the official partner of the Tokyo Marathon 2027 in the café category, has announced the launch of its global community project, TEAM QUARO 2027. This initiative commemorates both the 20th anniversary of the Tokyo Marathon and QUARO's first year of operations.

About TEAM QUARO 2027

As an official partner, QUARO has cultivated connections with the running community leading up to the Tokyo Marathon. The TEAM QUARO 2027 project aims to further this commitment by creating new challenges that bridge Japan with the rest of the world.

Launched in February 2026 at Harajuku's Cat Street, QUARO operates under the concept of Coffee, Culture, and Community, offering experiences that connect people. TEAM QUARO 2027 seeks to expand this vision globally.

In 2027, the Tokyo Marathon will celebrate its 20th anniversary. In preparation for this significant milestone, QUARO will conduct a global community project over six months, engaging runners from around the world.

Core Values of the Project

TEAM QUARO 2027 isn't merely focused on speed. Instead, it gathers individuals passionate about running, encouraging them to share their stories and challenges while valuing community. The project revolves around coffee, running, culture, and community, with the goal of connecting Japanese and global runners towards a common goal—the Tokyo Marathon 2027.

Participation Details

From July 7 to July 28, 2026, potential participants can share their thoughts on Instagram aligned with the following themes:

- Why they run
- The significance of running in their lives
- Reasons for wanting to join TEAM QUARO
- Their running journeys and challenges
- Insights on coffee, culture, community, and daily life

Through these posts, runners worldwide can inspire and support each other, sharing their experiences leading up to the Tokyo Marathon 2027.

Selection Criteria

TEAM QUARO 2027 prioritizes authenticity, consistency, creativity, and community spirit over mere running ability or times. A comprehensive evaluation will determine membership that aligns with the values of TEAM QUARO.

Benefits for Selected Members

Those chosen to join will receive exclusive benefits:

- Entry to the Tokyo Marathon 2027
- Full coverage of the race entry fee by QUARO

The announcement of selected members is scheduled for August 12, 2026 (Japan time), ahead of the general entry opening, ensuring more runners can seize the opportunity to participate.

Post-Selection Activities

Once selected, members will utilize social media to share their training journeys leading up to race day. Domestic members will engage in community runs, while international members will share their running experiences from various countries. During race week, all members will come together in Japan for a shakeout run.

Together, they will challenge the Tokyo Marathon 2027 as TEAM QUARO, transcending borders to support each other.

Application Requirements

- A genuine passion for running
- Operation of a public Instagram account
- Sharing one's running journey
- Ability to support others and prioritize community
- Alignment with the values of TEAM QUARO

Important Notes

- Private accounts will not be considered
- Newly created accounts may not be eligible for selection
- A maximum of two submissions per person
- Previous TEAM QUARO 2026 participants may not reapply unless advised by management

Moreover, participation might be rescinded after selection if members change their accounts to private, delete posts without permission, can’t be contacted, engage in actions against community spirit, or excessively promote competing brands.

Conclusion

Just as the Tokyo Marathon has connected people through running for nearly 20 years, QUARO will continue to create new connections through coffee, culture, and community. TEAM QUARO 2027 is more than just a campaign; it's a journey. Join as we link Coffee, Community, and Running in Tokyo.

QUARO Location and Details

QUARO
Address: 4-25-32 Jingumae, Shibuya, Tokyo, 150-0001
Business Hours: 8 AM - 8 PM
Access: 4-minute walk from Meiji-Jingumae Station, 8-minute walk from Omotesando Station.

Store Information

- B1 - Alchemy: Experience the depths of coffee through the “Quaro Specialty Coffee Course,” a private roasting area.
- 1F - Flow: A café floor capturing the energy of Cat Street, offering limited menu items like single-origin pour-over coffee and soft serve.
- 2F - Resonance: A music bar harmonizing sound and taste, serving easy-to-enjoy mocktails and exclusive 2nd floor items.
- 3F - Edition: A creative floor functioning as a gallery and pop-up space.