#Japan #Skincare #Tokyo #Fragrance #ROAlív

ROAlív Opens New Store in Shibuya Scramble Square

ROAlív, a skincare and fragrance brand focused on creating a future in harmony with nature, is delighted to announce the opening of its latest store at Shibuya Scramble Square's +Q Beauty section on September 11, 2025. With the mission to connect individuals with the beauty of nature, this store will provide a unique shopping experience that reflects the brand’s commitment to a more sustainable lifestyle.

The store will operate from 10:00 AM to 9:00 PM at the following address:

Location: 6th Floor, Shibuya Scramble Square, 2-24-12 Shibuya, Tokyo, Japan.

Exclusive Opening Kit

To commemorate the grand opening, ROAlív will release a limited edition opening kit, available while supplies last. The kit includes:

• - Your choice of one Mind Sense fragrance (full size)
• - Your choice of one diffuser (full size)
• - A limited edition tote bag featuring a unique design

This exclusive kit is priced at 9,460 JPY (including tax) and showcases ROAlív’s dedication to thoughtful design and eco-friendly materials.

Early Access Products

Starting from the store’s opening date, customers will have the privilege of early access to the Mind Sense fragrance series, featuring three new scents that will officially launch on October 23, 2025. The early release includes:

• - Heavenly Morning

- Fresh Floral Notes
- Top: Orange, Mandarin, Plum, Cassis, Green
- Middle: Jasmine, Rose, Lily of the Valley
- Base: Amber, Musk, Sandalwood, Balsamic

• - Soothing Sun

- Citrus Floral Notes
- Top: Pear, Mandarin, Bergamot
- Middle: Orange Flower, Freesia, Magnolia
- Base: Musk, Woody Notes, Amber

• - Pinot Noir

- Fruity Floral Notes
- Top: Lemon, Cranberry, Cassis
- Middle: Red Wine, Rose, Violet
- Base: Musk, Raspberry

Each scent in the Mind Sense series is crafted using 100% plant-based ethanol, designed to provide a clean fragrance experience with a gentle touch on the skin. The asymmetrical bottle design is inspired by naturally rounded river stones, making it not only a pleasure to use but also visually appealing.

About ROAlív

Established in March 2018, ROAlív began with a mission to share the true charm of honey produced by bees through cosmetics and diverse honey products. In November 2023, the brand underwent a transformation and rebranded as ROAlív, steering toward becoming a borderless experience-driven beauty brand centered around fragrances and honey-infused skincare. The brand emphasizes gender-neutral product development and is dedicated to addressing environmental issues systematically.

Customers can also find ROAlív's products available at various locations, including Shinjuku Lumine and Maruouchi Gransta, providing accessible beauty solutions across Japan. For inquiries, the ROAlív customer service center can be reached at 0120-941-554.

As ROAlív opens its doors at Shibuya Scramble Square, it invites everyone to experience beauty in harmony with nature, a theme that resonates deeply within the brand’s vision.