Discover Traditional Japanese Culture at ENGAWA ASAKUSA's Holiday Gift Fair

Experience the Spirit of Japanese Traditions at ENGAWA ASAKUSA

The holiday season in Japan radiates beauty and goodwill, uniquely captured at the recently opened ENGAWA ASAKUSA in Tokyo's Asakusa district. From December 4, 2025, to January 31, 2026, this vibrant new shopping destination will host a special event titled “Connecting Gifts Through Stylish Products” Holiday Gift Fair. This fair is designed to attract tourists from around the globe and offer them a taste of Japan’s rich cultural heritage.

A Diverse Offering of Traditional and Unique Gifts

During this festive period, ENGAWA ASAKUSA will showcase a selection of limited-time gift sets and traditional auspicious items perfect for the New Year celebrations. The fair will feature products curated by 40 local brands, emphasizing Japanese excellence and craftsmanship in compiling over 400 items, ensuring everyone can find something special. The offering includes not just conventional souvenirs, but unique items ideal for gifting, embodying the spirit of goodwill that characterizes Japan’s New Year festivities.

One of the highlights of the holiday season is the Fuku-Fuku Set, available for 8,800 yen (tax included). This gift set includes a delightful assortment of items associated with good fortune, such as a designer Daruma doll, traditional tenugui, aromatic incense, and soothing cleansing cosmetics. Each item has been selected not only for its visual appeal but also for its representation of traditional Japanese culture. Most importantly, these items are part of the award-winning OMOTENASHI Selection program, recognized for excellence in Japanese design and craftsmanship.

Fuku-Fuku Set Components

- Designer Daruma (Red No. 2) by Imai Daruma Store (Gunma Prefecture) - A contemporary take on traditional Takasaki Daruma, symbolizing perseverance.
- SOZO Fuku Incense by Shinka (Hyogo Prefecture) - Dual-scented incense offering a unique olfactory experience.
- Hamamonyou Tenugui with designs of auspicious symbols (Kanagawa Prefecture) - Handcrafted using environmentally friendly materials showcasing vibrant colors.
- Kagoshima’s Cleansing Cosmetics series - Happiness Bringing Hand Cream - Made from naturally sourced ingredients from Yakushima.

For enthusiasts of Japanese cuisine, there’s also the Fermented Seasoning Set priced at 5,400 yen (tax included). Comprising traditional seasonings such as dashi, soy sauce, and miso, this set reflects the UNESCO-recognized cultural heritage of Washoku (Japanese food).

Special Café Menu and Limited-Time Drinks

From January 1 to 3, 2026, visitors can also enjoy a unique café menu featuring warm beverages and traditional Japanese sweets to celebrate the New Year. Highlighted offerings include KURA ONE® (クラワン), a collection of award-winning sake presented in compact 180 ml cans, allowing drinkers to sample various local flavors. The Oshiruko (red bean soup) will also be available for 500 yen (tax included) to complete that homely festive feel.

Visiting ENGAWA ASAKUSA

Located just a short walk from Asakusa Station and the famed Senso-ji Temple, ENGAWA ASAKUSA promises to be a delightful destination for anyone looking to explore the intersection of Japanese craftsmanship and contemporary culture. The store will operate with special hours during the New Year period:

- December 29: Closed
- December 30: 10:00 AM - 8:00 PM
- December 31: 10:00 AM - 6:00 PM
- January 1: 10:00 AM - 5:00 PM
- January 2: 10:00 AM - 6:00 PM
- January 3: Regular hours resume (10:00 AM - 9:30 PM)

Experience ENGAWA ASAKUSA

ENGAWA ASAKUSA embodies the philosophy of connecting the world with Japan’s beauty and ideas. This multifaceted store features a thoughtful selection of over 400 works of art, tools, food items, and cultural goods.

- Address: 2-1-16 Asakusa, Taito-ku, Tokyo, 1F Fujita Building
- Phone: 090-9140-1761
- Email: [email protected]
- Website: ENGAWA ASAKUSA

The holiday gift fair at ENGAWA ASAKUSA is not just a shopping experience, it's a chance to immerse yourself in Japanese culture, taste the festive season, and take home some beautiful memories and gifts that embody the spirit of Japan.