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Inmar Intelligence and bp: Revolutionizing the Convenience Industry

In a significant move for the retail and convenience sector, Inmar Intelligence has teamed up with bp to launch the first digital coupons program tailored specifically for the gas and convenience industry. This innovative initiative aims to transform consumer engagement while enhancing loyalty between brands and shoppers.

What is the New Program?

The digital coupons program, powered by Inmar Intelligence's cutting-edge incentive platform, reflects a shift in how consumers interact with convenience and gas services. Historically, the availability of digital offers in this sector has been limited. However, the collaboration between Inmar, bp, and retail media partner Axonet changes this landscape, making it easier than ever for consumers to access savings on essential items.

Joe Fumo, the head of digital enablement for bp's U.S. mobility and convenience business, expresses the company's commitment stating, "We are dedicated to delivering value and innovation to our guests every time they visit." Through this partnership, bp leverages the earnify™ app to provide guests with relevant digital coupons, making saving on their purchases simpler and more efficient than ever.

The Importance of Loyalty and Rewards

As convenience retailers increasingly face competitiveness in attracting customers, expanding their services has become paramount. Over the past two decades, convenience stores have seen food service sales double, a strategy aimed at attracting a broader base of consumers. The introduction of enhanced loyalty programs through bp’s earnify™ app represents the next competitive edge—rewarding customers for their patronage.

With this new platform, users of the earnify™ app can effortlessly discover, clip, and redeem digital offers directly from their mobile devices. This frictionless experience not only helps shoppers save money but also fosters a stronger connection between consumers and brands in crucial product categories, such as beverages, snacks, and adult beverages.

A Win-Win Situation

According to Rob Weisberg, the Executive Vice President and President of MarTech at Inmar Intelligence, this program caters to all stakeholders. It allows consumer packaged goods (CPG) companies to effectively reach a new audience while simultaneously driving in-store sales for bp. Loyal customers of bp benefit from seamless access to savings, establishing a framework where everyone wins.

Incorporating digital coupons within the convenience sector marks a pivotal shift towards the future of shopper engagement. Inmar, bp, and Axonet are setting out to fortify customer relationships and contribute to sales growth for CPG manufacturers. By facilitating these connections, they create additional channels for engaging with convenience shoppers who are often impetuous but frequent consumers.

What's Next?

The digital coupons initiative is set to roll out at bp locations with pilot testing beginning in January and a complete launch anticipated later in the first quarter. This forward-thinking approach is not just an enhancement for bp—it represents a new horizon for consumer loyalty in the convenience marketplace. To know more about how this program promises to propel consumer engagement and digital innovation, you can visit Inmar’s official website.

About Inmar Intelligence

For over 45 years, Inmar Intelligence has been a key partner in leveraging technological solutions to help retailers and brands optimize their operations. Their expertise lies in harnessing data to create impactful marketing strategies, directly benefiting consumers.

About Axonet

Axonet specializes in improving shopper experiences by unifying data analytics across a vast network of convenience store retailers, paving the way for enhanced omnichannel marketing strategies. Through its innovative approach, Axonet ensures a more fluid interaction among retailers, CPG brands, and consumers.

In summary, the collaboration between Inmar Intelligence and bp signifies an important stride towards integrating technology in the everyday retail experience, ultimately enhancing consumer satisfaction and loyalty in the convenience industry.