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Trolli® Introduces New Sour Brite Squad™ to Enhance Candy Experience

Trolli®, a celebrated name in the gummy candy industry, has taken a bold step forward with the launch of its latest product, the Sour Brite Squad™. Known for its adventurous twists on traditional candies, Trolli continues to set the standard with this innovative addition. After testing the waters with a select rollout late last year, these exciting new gummies are now available in stores nationwide, ready to elevate the candy game for enthusiasts everywhere.

A Flavor Explosion in Candy Form

The Sour Brite Squad™ introduces three unique crawler shapes, each packed with a burst of compelling flavors designed to offer a delightful sensory snacking adventure. Consumers can expect an array of trendy flavors that blend berry and citrus tastes, including Blackberry-Lime, Strawberry-Lemonade, and Raspberry-Orange. These combinations harmonize the sweet and sour elements, enhancing the overall snacking experience.

Moreover, the innovative shapes and ridges of these crawlers not only add a visual appeal but also contribute to the sensory pleasure of each bite. Jessica Hunt, the Senior Associate Brand Manager at Trolli, emphasized the brand's mission to redefine candy-making with not just new flavors but entirely new experiences that aim to captivate consumers.

"At Trolli, we don't just make candy — we envision what candy can be. The Sour Brite Squad is a testament to that vision, blending unique shapes and flavors into an irresistible treat that begs to be enjoyed at any time," Hunt stated.

Exciting Marketing Initiatives and Gaming Partnerships

In addition to the product launch, Trolli has aligned with Elgato, a leader in gaming and streaming technology, to create a nationwide gaming sweepstakes aimed at energizing the gaming community. Gamers love the vibrant colors and flavors that align seamlessly with their immersive adventures, whether it’s solo gameplay or multiplayer sessions with friends.

This collaboration allows one lucky team to win the Ultimate Gaming Setup, which includes Trolli-themed custom PCs along with a comprehensive suite of Elgato gear like cameras, lighting, and headsets, to name a few. Fans can participate in the sweepstakes by purchasing eligible Trolli products and submitting their receipts at trolli.com/elgato to enter.

Product Availability and Affordability

The Sour Brite Squad™ is now available across the U.S. in three convenient package sizes: 4.25 oz, 6.3 oz, and 12.3 oz, with suggested retail prices ranging from $2.39 to $5.39. This ensures that fans can easily grab their favorite flavors while enjoying a reasonable price.

For those interested in learning more about Trolli's full product lineup or locating a nearby retailer, they can visit trolli.com for additional information.

A Legacy of Innovation

Trolli has long been at the forefront of the gummy candy movement, credited with inventing gummy worms over thirty years ago. The brand has a history filled with innovative products like the Sour Electric Crawlers™, Sour Bursting Crawlers™, and Sour Duo Crawlers™. Its commitment to creating exciting and unique candy experiences has allowed it to resonate with consumers while expanding its reach through thrilling partnerships like that with Elgato, which appeals to the vibrant gaming culture.

In an industry where consumer preferences are evolving rapidly, Trolli continues to lead with creativity and a relentless pursuit of candy excellence. The Sour Brite Squad™ is not just another product; it’s a celebration of flavor, fun, and the joy of snacking that connects candy lovers of all ages.