#India #Pune #Tech Mahindra #AI Transformation #brand refresh

Tech Mahindra Refreshes Brand Identity

As Tech Mahindra celebrates its 39th anniversary, the company unveils a new brand identity that underscores its position as a leader in technology consulting and digital solutions across various industries. This refreshed identity is not just a redesign; it represents a strategic evolution reflecting the agile, bold, and collaborative nature of the company in today's rapidly changing technological landscape.

The new identity of Tech Mahindra is intended to enhance their competitive edge and project a forward-thinking approach amidst the wave of AI-led transformations. CEO Mohit Joshi expressed, "For nearly four decades, Tech Mahindra has been synonymous with innovation, trust, and transformation. As we step into a new era defined by AI and digital reinvention, our refreshed brand represents the next phase of our journey, one that honors our legacy while embracing the limitless opportunities that lie ahead."

At the core of this brand refresh is the introduction of a unique 'lozenge' symbol, which is a dynamic representation of the Mahindra Group's iconic 'Rise' beam. This new logo embodies focused energy, ambition, and precision, specifically outlining Tech Mahindra's distinct identity within the larger Mahindra ecosystem. Furthermore, the color palette has been modernized, with greater cohesion and impact rolled out across all global touchpoints.

Peeyush Dubey, Chief Marketing Officer, remarked, "Great brands tell a clear story, and our story is one of purposeful evolution. Our research confirmed the deep trust in the Tech Mahindra name and our Mahindra heritage, and we aimed not to change the narrative but to clarify it. This refreshed identity is more contemporary, confident, and cohesive, telling the world who we are today—a future-ready partner poised to deliver Scale at Speed™."

The strategic highlights of this brand update include:

• - Strengthening Brand Saliency: The aim is to boost brand recognition and recall in a competitive market.
• - Positioning Tech Mahindra as a Transformation Partner: The focus is to solidify its image as a future-ready partner capable of driving significant transformations for enterprises globally.
• - Inspiring Pride Among Employees: The brand refresh seeks to instill a renewed sense of pride and belonging among associates around the world.
• - Creating a Unified Identity: A streamlined, modern identity is essential for integrating the various portfolio companies Tech Mahindra operates.

As Tech Mahindra steps boldly into the future on its 39th anniversary, this brand refresh not only honors its illustrious past but is also a beacon guiding its future endeavors. The renewed identity marks a commitment to help global enterprises accelerate their growth paths through innovative technologies and digital transformation strategies.

For more details on how Tech Mahindra can assist in achieving Scale at Speed™, visit Tech Mahindra's website.