Lexar Unveils Innovative Solutions at IFA 2025 for Creators and Highlights Key Products
Lexar at IFA 2025: Empowering Creators with Innovative Solutions
From September 5 to 9, 2025, Lexar, a renowned global leader in flash memory solutions, will be showcasing its latest offerings at the IFA event in Hall 20, Stand 101. This year, Lexar has tailored its presentation to engage content creators, emphasizing not only the technical advantages of its products but also the critical role of creativity.
Key Highlights at the Lexar Stand
The theme for IFA, 'Backing the Future,' aligns with Lexar's commitment to enhancing creative workflows. The event will feature a variety of hands-on workshops and live sessions aimed at inspiring creators. Below are some of the standout events scheduled at the Lexar stand:
- - September 6, 1:30 PM - 3:00 PM: Fashion photographer Felix Rachor will demonstrate efficient 'shooting while previewing' workflows in a live shooting setup.
- - September 7, 2:00 PM - 3:00 PM: Outdoor photographer Emily Endean will share her journey toward becoming a full-time creator and discuss the importance of community among female photographers.
- - September 7, 4:45 PM - 5:30 PM: Filmmaker and drone pilot Matthias Dangl will explain the practical use of storage solutions in his creative workflow on the Creator Hub stage.
Participants can find more details on these sessions through the official IFA program at ifa-berlin.com.
Featured Products
One of the highlights will be the introduction of the Lexar TouchLock Portable SSD, making its debut at IFA. This innovative SSD can be unlocked using a smartphone equipped with NFC, boasting hardware encryption that secures sensitive data. It achieves impressive speeds of up to 430 MB/s for reading and up to 400 MB/s for writing, making it an ideal choice for users prioritizing mobile security. Additionally, it is shock-resistant up to two meters and compatible with MagSafe.
Lexar will also showcase the microSD Express PLAY PRO with one terabyte of capacity, the SSD NM1090 PRO, and the Professional Go Portable SSD featuring a hub to support mobile filmmaking with added USB-C connectivity.
In addition, Lexar's backup app will be introduced, which automatically backs up photos (including Live Photos) and videos from all Lexar portable SSDs, functioning seamlessly with both iOS and Android devices.
Interactive Activities
Visitors to the Lexar stand can engage in several interactive activities designed to enhance their experience:
- - A memory challenge competition.
- - A scratch-and-win card campaign offering instant prizes.
- - A three-day raffle with exciting prizes, including a Nintendo Switch 2, a PlayStation 5, and a DJI Pocket 3.
The Lexar team invites attendees to join them at Hall 20-101 between September 5 and 9, 2025, to take part in valuable creator sessions and explore innovative storage solutions.
About Lexar
With over 29 years of experience, Lexar has established itself as a trusted brand and a global leader in memory solutions. Their award-winning range includes memory cards, USB flash drives, card readers, solid-state drives, and DRAM products. Whether you need a reliable storage solution or cutting-edge technology, Lexar offers the right options tailored to meet various needs. For additional information, visit lexar.com and follow them on Instagram, Facebook, Twitter, and LinkedIn.
Topics Consumer Technology）
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