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Saint James Iced Tea Chooses Sustainability with New Packaging

Saint James Iced Tea is making waves in the beverage industry with its recent packaging revamp that underscores its commitment to sustainability. As the U.S.’s fastest-growing iced tea brand, they are taking a significant leap by transitioning from Tetra to 100% recyclable aluminum bottles. This crucial change marks an important milestone in their ongoing journey towards eco-friendly production and minimal environmental impact.

Starting this month, consumers can expect to see the new aluminum bottles rolling out in stores nationwide. The initiative not only reflects a conscious choice to use materials that can be reused indefinitely but is also designed to maintain the quality and integrity of the iced tea inside. The brand prides itself on offering premium organic iced teas, and this new packaging will enhance customer experience by keeping the drinks colder and flavors fresher.

Brad Neumann, co-founder and CEO of Saint James, expressed enthusiasm for this significant step forward in their brand journey, emphasizing that the switch to aluminum is a natural progression of their dedication to providing iced tea that is beneficial for both consumers and the environment. He stated, “We wanted to remain portable and resealable, but saw an opportunity to provide a more refreshing experience to our customers.”

The commitment to sustainability starts at the source; Saint James sources its tea from certified organic and fair-trade producers. This ensures that the ingredients used in their iced teas not only benefit the consumers’ health but also support ethical farming practices, further solidifying the brand’s environmentally responsible ethos.

Alongside the introduction of the new bottles, their visual design is getting a makeover too, featuring vibrant colors and updated illustrations that reflect the brand’s lively character and the flavors offered. Each bottle will feature a refreshed label design showcasing bright gradients and the distinct fruity illustrations that fans have come to love.

In an exciting lead-up to their packaging launch, Saint James will debut their new aluminum bottles at the upcoming Stagecoach Festival, running from April 25 to 27, making it a memorable experience for festival-goers. At the festival, they will host the Saint James Saloon along with various concession stands offering the new iced tea bottles. This activation is part of their strategy to create brand awareness and introduce their innovative packaging to a wider audience.

Looking ahead, Saint James has organized a summer tour across several major cities, where the Saint James Mobile Truck Tour will showcase the new aluminum bottles, reaching out to fans and potential customers directly.

Adding to the excitement, the brand is welcoming Ed Thomas as the new Vice President of National Accounts, following eight successful years at Spindrift. His extensive experience in scaling brands and managing retail relationships will be pivotal in executing Saint James’s ambitious sales strategy moving forward. Neumann highlighted, “Ed brings a wealth of industry experience and expertise to our leadership team... his hire marks a true milestone for the brand.”

The new aluminum bottles will officially launch on platforms like Amazon on Earth Day, April 22, and will soon be available in major retailers such as Albertsons, Safeway, Kroger, and more, hitting shelves within the month. Fans can also find the updated bottles in Target stores nationwide by September. This upgrade aims to not only streamline the packaging but also enhance the overall consumer experience while contributing positively to the environment.

In conclusion, Saint James Iced Tea is embracing change in a way that aligns with modern consumer values and expectations. By prioritizing sustainability through its new packaging initiative, Saint James aims to set a standard for what comprehensive eco-friendliness looks like in the beverage industry. Whether you’re enjoying a Passion Fruit Peach or a refreshing Blood Orange Hibiscus, you can now sip your iced tea while supporting a greener planet.