#Japan #Tokyo #Touch of Grace #IB Brand Project #stylish golf wear

The Launch of Touch of Grace: Elegant Golf Wear for Modern Women

In the world of golf fashion, a new brand named Touch of Grace is making waves. Launched on November 1st by Inter Belle, a subsidiary of C&R Group, this brand is tailored for women who desire both elegance and comfort on the golf course and beyond. The debut product, Short Sleeves Mock, is already available for purchase through their official website.

Meaning Behind the Name 'Touch of Grace'

The name Touch of Grace embodies the feeling of elegance that envelops a woman the moment she wears one of their products. It signifies not just clothing but an experience — that quiet confidence and delightful uplift when draped in elegance. The creators envision the brand merging the concepts of 'clothes' with 'grace', resulting in garments that naturally boost self-esteem while offering a chic look.

Target Audience and Design Philosophy

The brand primarily caters to women in their 20s and 30s, particularly those who may feel restricted by traditional golf attire. Understanding that style should not compromise femininity, Touch of Grace designs its apparel to maintain an elegant aesthetic while allowing freedom of movement. The fit is optimized for various golf scenarios, ensuring women look great regardless of the environment.

The Short Sleeves Mock, priced at 9,900 yen (10,890 yen including tax), is available in three colors — off-white, navy, and beige — with sizes ranging from S to L. Its casual fabric blend and gentle silhouette ensure a comfortable experience, making it ideal for both everyday wear and golfing events.

The Story Behind the Brand

Touch of Grace is part of the IB Brand Project, where employees of Inter Belle leverage their professional experience to establish their unique fashion brands. Yoshikawa Haruna, who runs the orthographers and is a skilled saleswoman and influencer with an impressive social media following, drives this vision. Her direct engagement with consumers and keen understanding of fashion dynamics shape the brand’s offerings.

In recent years, golf has become increasingly popular among young women, especially post-pandemic. Yoshikawa’s dual role as a player and a sales expert positions her perfectly to understand the evolving needs of female golfers. This fusion of experience and insight promotes exciting opportunities for the brand.

Future Aspirations and Product Expansion

Currently, the Short Sleeves Mock is their flagship item, but future releases will include accessories like branded visors designed to complement the golf attire. As a brand committed to listening to its customer base, feedback will play a crucial role in guiding product improvements and new offerings.

Brand Leadership Commentary

Yoshikawa Haruna expressed, “Touch of Grace is a reflection of the voices I've engaged with in the field. My goal is to create clothing that not only looks good but also instills a sense of confidence.” With every piece, the team aims to blend elegance with casual vibes, ensuring wearers carry a touch of grace wherever they go.

Inter Belle’s representative, Tanaka Katsunori, lauded the initiative, highlighting its potential to cater to women’s needs in golf fashion. The vision extends beyond Japan, with aspirations for global expansion, aligning with the overarching goal of IB Brand Project to realize individual dreams through innovative fashion concepts.

Conclusion

As Touch of Grace steps onto the scene, it brings forth a refreshing perspective to women’s golf wear. Balancing style and comfort, this new brand promises to be a preferred choice for those who wish to express their elegance while enjoying the game of golf. Follow their journey as they continue to grow and innovate in the fashion landscape.