#Japan #Tokyo #AnyMind Group #Shopee #AnyLive

AnyMind Group's Distinctive Achievement in Indonesia

AnyMind Group, under the leadership of CEO Kousuke Tokugawa, has secured a prestigious designation as a "Shopee Shop Partner Premium" from Shopee, which is one of the largest e-commerce platforms in Southeast Asia and Taiwan. This recognition places AnyMind Group among an elite group of partners who excel in sales performance, customer engagement, live commerce strategies, and operational capabilities. Set to roll out in the third quarter of 2025, the "Shopee Shop Partner Premium" program aims to honor partners that have demonstrated remarkable success in various fields.

Evaluation Criteria for Premium Partnership

The excellence that led to this recognition stems from several key performance indicators:

• - Live Commerce Performance: Their ability to generate results through Shopee Live Commerce, improve conversion rates, and enhance overall viewing experiences.
• - Hybrid Live Operations Model: AnyMind has successfully integrated AI technology with content creators, showcasing a new hybrid live management strategy.
• - Operational Achievement Across Multiple Categories: AnyMind has a proven track record of event operations that exhibit high replicability across various market categories.
• - Data-Driven Improvement Processes: They employ an efficient PDCA (Plan-Do-Check-Act) loop guided by in-depth data analysis, which fuels ongoing enhancements and results.

Major Support Initiatives in Indonesia

In Indonesia, AnyMind Group has been actively involved in supporting several brands through various services, which include:

• - Operational Support for Live Commerce: They provide comprehensive assistance to brands looking to optimize their live commerce strategies and improve engagement on Shopee Live.
• - Utilization of AnyLive: Leveraging their generative AI live commerce platform, AnyLive, AnyMind combines influencer marketing with AI, paving the way for innovative and impactful live broadcasts.
• - Studio Provision: AnyMind offers streaming studios to brands across diverse categories, such as beauty, FMCG (Fast-Moving Consumer Goods), motherhood & baby products, and lifestyle. This support is vital for expanding visibility and enhancing viewer engagement.
• - Content Planning and Production: Brands benefit from creative services that align with their unique identities, encompassing live structuring, scripts, and short video production, all while emphasizing optimized workflow and AI-generated efficiencies.
• - Performance Optimization and Data Utilization: Through analyzing viewing and purchasing data, any partnerships solidify their approach to finding the best timing and promotional strategies to amplify results. Additionally, they focus on establishing a growth model that ensures sustained revenue and engagement increments.

Insights from AnyMind Group

Tatum Kembara, Managing Director of Growth & Partnerships at AnyMind Group, commented on this significant recognition, stating, "This acknowledgment reflects our commitment to improving the shopping experience for numerous brands we support in the Indonesian market, enhancing both customer experiences from live broadcasts to purchases and significantly impacting their sales growth. Our hybrid operations that blend AI with content creation have proven to strike an efficient balance between effectiveness and results. We are keen to strengthen our collaboration with Shopee Indonesia, creating even greater value moving forward."

Explore AnyLive - The Next Generation in Live Commerce

AnyLive stands as a groundbreaking platform harnessing generative AI for live commerce. This interface allows AI avatars to engage customers in multiple languages, seamlessly broadcasting across platforms and regions. Notably, the custom AI avatars resonate with each brand's identity, ensuring high-impact interactions while minimizing costs. Enhanced script-writing and broadcast methodologies led by AI, supplemented by continual data-driven adjustments, signify a forward-looking approach to sustained sales growth. To learn more, visit AnyLive.

About AnyMind Group

Founded in 2016 in Singapore, AnyMind Group is a technology company operating in 15 countries across Asia. It focuses on leveraging social marketing and e-commerce while integrating operations within a Business Process as a Service (BPaaS) model, which supports the holistic growth of brand enterprises. AnyMind Group is listed on the Tokyo Stock Exchange Growth Market under the stock code 5027.