#Japan #Tokyo #Too Good To Go #Supervalue #OIC Group

Too Good To Go Expands Its Services

Too Good To Go, the world-renowned food waste reduction app from Scandinavia, is taking a significant step in Japan by expanding its services alongside Supervalue stores. This expansion, effective June 17, 2026, will include 15 locations across the Tokyo area, and bolster the partnership between Too Good To Go Japan and OIC Group, the parent company of Supervalue. With this initiative, the total number of Supervalue stores participating will reach 26.

Since March 2026, two Supervalue stores in Tokyo have been pilot testing the Too Good To Go app. The response has been overwhelmingly positive, as the initiative not only reduces food waste but also draws in new customers motivated by the value offered through the app. Regular users have even shared their excitement, noting they enjoy the surprise aspect of the offerings which have proven to increase sales of other items as well.

This strategy aims to build on the initial success observed at the test locations, where customers reportedly enjoy discovering new products offered through the app's surprise bags. The joint effort between Too Good To Go and Supervalue is designed to create a dynamic shopping experience that encourages food waste reduction, while also appealing to customers who appreciate unique food options.

Service Expansion Details

• - Start Date: June 17, 2026
• - Products Available: Selected ready-made dishes
• - Existing Locations: Fussa, Shimo, Nishiogikubo, and various locations of the Lopia chain among others
• - New Locations: 12 stores across Saitama, including Koshigaya and Iwatsuki, and 3 stores in Chiba, including Matsudo.

It is important to note that the specifics of the locations and duration of the service may change depending on product availability, but the goal remains clear: to engage more residents in Tokyo, Saitama, and Chiba in the fight against food waste by making it easier and more enjoyable.

Hiroto Ooka, the CEO of Too Good To Go Japan, expressed enthusiasm about the expansion. He commented, "We are honored to strengthen our partnership with Supervalue and expand our services to all their stores across the Kanto region. The success of our pilot implementation in Tokyo not only validated our food waste reduction strategy but also allowed us to offer a variety of delicious foods to our users. We look forward to spreading the enjoyment while participating in food waste reduction throughout Saitama and Chiba."

OIC Group and Supervalue

The OIC Group aims to deliver delightful dining experiences globally under the motto of “Delicious, Fun, and Joyful”. Since its founding in 1971 as a specialized meat shop, it has grown into a comprehensive food distribution company, operating supermarkets and expanding its business into production, trading, and dining. The group is striving towards annual sales of 2 trillion yen by 2031.

Supervalue, established in 1996, operates food supermarkets and is focused on delivering quality products while promoting sustainability within the community.

About Too Good To Go

Too Good To Go operates with the vision of a planet free from food waste. Thus far, the platform has over 120 million registered users across 21 countries, successfully preventing more than 600 million meals from being wasted. It partners with various businesses including grocery stores, bakeries, and restaurants, making it a frontrunner in the global fight against food waste, especially since its launch in Japan.

For anyone looking to participate in reducing food waste while discovering great food options, the Too Good To Go app is available for download at no charge on both iOS and Android platforms. Community interactions and sustainable practices are fundamental to the path forward, and partnerships like these make significant progress achievable.

To learn more about becoming a partner or reducing food waste, visit the Too Good To Go website or follow them on their social media channels on X, Instagram, and TikTok.