#Japan #Tokyo #Wargo #1 Yen Kimono #Kimono Popup

Enter the World of '1 Yen Kimono Wargo'

The innovative kimono brand, '1 Yen Kimono Wargo', is set to open a unique popup store at Shinjuku Marui Annex from July 4 to September 24, 2025. Operated by Wago Co., Ltd., this event promises to redefine kimono shopping with a unique pricing model that sets the cost at 1 yen for each gram of fabric. This approach invites both novices and enthusiasts to engage with traditional clothing in an accessible and exciting way.

Unique Shopping Experience

When visitors step into the popup store, they will find an extensive selection ranging from casual komon kimonos to formal visit kimonos, tomesode, and furisode styles. The unique pricing structure allows customers to measure the weight of the kimono they choose, providing a truly personalized and transparent purchasing experience. This makes it easier for individuals to choose outfits that match their personal style without the fear of overspending.

In addition to kimonos, Wargo will expand its collection of yukatas for the summer season. From traditional patterns to contemporary designs, these beautiful garments will be perfect for summer festivities. As each item is a one-of-a-kind piece, early visits are highly recommended to snag the perfect kimono or yukata.

Store Details

• - Location: Shinjuku Marui Annex, 3-1-26 Shinjuku, Tokyo, 160-0022
• - Duration: July 4 (Friday) to September 24 (Wednesday), 2025
• - Business Hours:

- Weekdays: 11:00 AM to 8:00 PM
- Weekends and holidays: 10:30 AM to 8:00 PM

The popup will also feature a range of kimono accessories such as obi, bags, and kanzashi, with prices set uniformly for an easy shopping experience. Each item ensures quality and style, catering to various occasions from daily wear to special events.

Insights on '1 Yen Kimono Wargo'

'1 Yen Kimono Wargo' offers customers an exciting way to purchase traditional clothing by charging 1 yen per gram of fabric. This innovative pricing strategy allows customers to understand the value of their selection intimately and enables them to measure their desired outfit according to their preference. There are new arrivals three times a week, ensuring that every time visitors return, they will discover exciting new options.

This brand is part of Wago Co., Ltd.'s effort to present Japan's rich cultural lifestyle. Founded with the vision of introducing Japanese culture to the world, they not only showcase traditional goods but also create a bridge for international audiences to embrace these heritage items.

About Wago Co., Ltd.

Founded in February 2003, Wago Co., Ltd. aims to craft opportunities for people, both local and international, to engage with Japanese traditions through an array of original brands, including 'Hokusai Graphic', 'Kanzashi-ya Wargo', and 'Hashiya Mansaku'. Their wide-ranging business covers product planning, design, manufacturing, store management, and online sales, all while focusing on preserving and promoting Japanese culture.

Wago is committed to building innovative experiences that resonate with global audiences and showcase Japan's unique cultural identity. As they continue their journey, expect more events aimed at forging connections through the beauty of traditional Japanese attire.

For more details, visit their Instagram to stay updated on the upcoming popup and their offerings.