Building Communities Around Sports: Insights from KPMG's Upcoming Seminar

Upcoming Seminar: Building Communities Through Sports

KPMG Consulting is set to host a groundbreaking seminar titled "Building Communities Around Sports" on June 29, 2026, from 1 PM to 3 PM (JST). This seminar promises to provide participants with a unique perspective on harnessing the power of sports to drive urban development and collaboration between public and private sectors.

Seminar Details

- Date: June 29, 2026
- Time: 1 PM - 3 PM (JST)
- Location:

- On-site at SSK Seminar Room, 4th Floor, Zaimax Nishishinbashi Building, 2-6-2 Nishishinbashi, Minato, Tokyo, Japan
- Live stream available via Zoom Webinar
- Archive access for two weeks for flexible viewing

Focus Areas of the Seminar

The seminar will delve into the extensive growth potential of the sports market, examining policy trends, industry structure, and market data. Attendees will gain a comprehensive understanding of the social roles sports play and the value they create for businesses.

The agenda is meticulously designed to stimulate thought around key questions, such as:

- How can businesses engage with the sports sector?
- Where are the revenue opportunities?

Using “Community Building Through Sports” as a central theme, KPMG will highlight the latest policy developments and trends within the sports industry, aiming to showcase actionable business opportunities ranging from business enhancement to the creation of new ventures and strategic partnerships.

Key Insights Offered

1. KPMG Consulting Overview
- Insight into KPMG’s strengths and support stance within the realms of sports, urban development, and public-private partnerships.

2. Understanding the Current Landscape
- Discussion on why the expansion of the sports market presents substantial business opportunities, factoring in the latest governmental policies, the growing sports market, and the anticipated roles businesses can play.

3. Communities Built Around Sports
- Exploration of how stadiums and arenas serve as crucial value drivers in community development.
- Analysis of the economic and social impacts facilitated through effective facility utilization.
- Evaluation of revenue models emerging from the intersection of sports and urban development.

4. Implementing Sports Open Innovation
- Practical steps from vision formulation through to business planning and proofs of concept (PoC).
- Key considerations for collaborating with external partners in the strategy execution.

5. Discussion Points for Engagement
- Identifying where existing assets and business models can integrate with sports initiatives.
- Key considerations and decision points faced by business leaders.
- Learning from both successful and unsuccessful case studies, both domestically and internationally, to inform future actions.
- Formulating steps to begin evaluation and strategic discussions immediately post-seminar.

6. Closing Remarks
- Highlighting the immense potential sports possess for communities and businesses alike.
- Discussing the value KPMG Consulting can deliver going forward.

7. Q&A and Networking Opportunities
- An interactive session concluding the seminar for exchanging ideas and building connections among attendees.

About SSK

The New Society System Institute (SSK) has been a leader in providing high-level business seminars since its establishment in December 1996. With over 500 seminars hosted annually, SSK serves as a vital information resource, disseminating strategic insights relevant to a diverse range of business environments. As a key partner in success, SSK constantly strives to deliver state-of-the-art information catering to clients' needs.