Zebra Technologies Partners with Ruder Finn to Enhance PR Strategy Across the Americas

Zebra Technologies Partners with Ruder Finn

In a strategic move to amplify its communications efforts, Zebra Technologies Corporation, a leader in digitizing and automating business workflows, has appointed Ruder Finn as its public relations Agency of Record (AOR) for North America and Latin America. This decision follows a competitive selection process and is expected to enhance Zebra's public outreach and brand recognition across these crucial markets.

Strengthening Communications and Brand Impact

Ruder Finn, renowned for its innovative PR strategies, will be spearheading Zebra's corporate communications and media engagement initiatives. The aim is to effectively convey Zebra's transformative impact on business operations, particularly focusing on the entire supply chain from production to customer delivery. With their extensive experience in crafting compelling narratives, Ruder Finn is well-suited to showcase Zebra’s influential role in various industries.

Therese Van Rye, Senior Director of Global External Communications at Zebra Technologies, expressed enthusiasm about the collaboration. She noted, “We are excited to work with Ruder Finn as we advance our growth strategy and relentless pursuit of innovation. Their expertise in translating technology into compelling stories will help us drive awareness of our leadership in mobile computing, printing and scanning as well as our expansion in machine vision, robotics, RFID, and AI.”

Innovative Solutions Driving Future Growth

Zebra Technologies is at the forefront of transforming business workflows by implementing advanced technologies such as RFID and AI. The company provides organizations with solutions that not only enhance efficiency but also improve operational safety. For instance, Zebra's RFID technology plays a crucial role in various settings, from distribution centers to hospitals, ensuring real-time data capture and performance enhancement.

Furthermore, Zebra’s AI-powered tools deliver valuable insights for retailers, aiding in inventory management, optimizing supply chains, and heightening customer satisfaction.

Antonia Caamaño, Senior Vice President of Technology at Ruder Finn, shared her excitement about joining forces with Zebra Technologies. “We are thrilled to be extended members of Zebra Technologies' communications team, highlighting the powerful ways their innovations intelligently connect organizations' assets, data, and people,” she stated.

Ruder Finn's Legacy and Expertise

Founded in 1948, Ruder Finn is recognized as one of the largest independent global communication and integrated marketing agencies. With over 75 years in the industry, it has continuously evolved, setting benchmarks in PR practices and strategies. The agency provides clients with informed, bold strategies that integrate a global perspective along with localized market insights, enabling brands to redefine their leadership roles and customer engagement strategies.

Ruder Finn's diverse expertise spans various sectors, including healthcare, technology, consumer branding, leadership, and workplace communications. Notably, their innovation centers like RF TechLab and RF Studio53 are dedicated to harnessing cutting-edge technologies and creative strategies, ensuring that clients remain at the forefront of their respective industries.

As Zebra Technologies embarks on this new chapter with Ruder Finn, the focus will undeniably be on enhancing the company's visibility and effectiveness in communicating its mission. The partnership is poised to drive Zebra's commitment to innovation and its pivotal role in the evolving landscape of business automation and digitization.

With this collaboration, both companies are ready to navigate the dynamic challenges of today’s media environment, ensuring that Zebra Technologies continues to lead in providing innovative solutions that meet the demands of a connected and automated world.